What is the format that Amazon, Microsoft and Yahoo most want to crack?

 

What do The Telegraph, The Guardian and Youtube have in common?

 

TV, TV and TV. It’s the format for the 21st century.

 

Those viral adverts that have had a ton of creative thrown at them, you might call it content development but we’d say it’s television production, with solid, traditional advertising written through it like the lettering on a stick of rock, and it is through those traditional, interruptive models that the web is (finally) returning on money spent.

 

We love the web here at Hello Starling – but it’s a truth universally acknowledged (at least by advertisers who are able to look at the bigger picture and then tell an objective truth), that the web is 100% driven by traditional models of advertising and that it is TV that is emerging with the biggest captive audience.