It’s all about telling a great story.

Creating adverts, and advertising campaigns, is all about storytelling. The best way to get the attention of a human being is to tell them a good story.

We can’t get enough of them.

Poets, bards, skälds and minstrels, all of them used to hold a special place in society for their ability to spin a good yarn and today we’ve elevated storytellers, the Spielbergs and Rowlings of this world, to even greater heights.

People know, instinctively, when they’re getting a good story. When something draws you in, intrigues you, tells you something new and delivers a message, you’ve experienced a good advert.

It could be on the radio, in print, on a billboard, through video or a thousand other mediums.

Our job is to take the distilled message clients have, a result they want to achieve, and turn it into something relatable to audiences and not all audiences all of the time, but specific groups of people some of the time, depending on the project.

It’s tricky and takes a lot of work, but it’s a lot of fun too.