The Importance of Audience Profiling
As media planners, we will help you reach your target audience, whoever…
The role of the brief and why it’s so important.
The role of the brief and why it’s so important. You’ve decided you need to run…
Knowing your audience -the media planner's gift
Jason Isaacs (AKA Lucius Malfoy) once spoke on Front Row about the inherent…
Media planning for frequency versus reach
Media plans should reach the right people, the right amount of times. When that…
An exclusive interview with Santa
We have to admit to being (happily) surprised when Santa Claus’ agent…
Re-evaluating media plans has never been so important
Cast your mind back to when audiences had little choice. When changing the…
Are newspapers becoming old news?
Are newspapers becoming old news? We are over halfway through 2020. Tiger King…
Why investing in OOH is still worthwhile
It's fair to say that the lockdown has created challenging market conditions…
Can YouTube stars teach brands something about marketing?
Zoella? Tanya Burr? Jim Chapman? Never heard of them? Well, you can bet…
What a good media agency should be doing right now.
What should media agencies be doing for their clients right now?…
