White-Space-&-Design

The Job of White Space

  There is a lot more to white space in brand design than the name…


What the Election Taught us About Facebook Advertising

  Binging as I have been on this American political cycle (time I’ll look…


'The Golden Age of Audio'

  We’ve talked up podcasts before as a incoming ad-carrying format, one…


Emotional brand design

Brand Design: Getting Emotional

  Brands want to make a connection with their target audience, and one of…


Post-Paywall

Post-Paywall

  Hard paywalls are, in the majority of cases, not an effective or…


Better Ads Online

Better Ads Online

  Union is strength, said Abraham Lincoln and although he may not have…


Simpler Logos Starbucks

Why Logos Are Getting Simpler

  Logo design is getting simpler. Organisations/products, large enough and…


Burger Icon Design

Brand and Design: The Burger Symbol

  Many desktop sites have one and most mobile sites (including our own)…


Newspaper-print-glass-half-full

Print newspaper advertising: glass half-full or half-empty?

  Depending on who you talk to, print newspapers are going through their…


Hillary-Clinton-Logo

Clinton 2016: The Logo Design

  The brand design that Hillary Clinton has used in the current…