For the second year running our client Arriva Trains Wales has won an award for excellence in marketing in the ‘Tourism, hotels, leisure, place & destination marketing, travel and transport’ category at the prestigious Canmol Wales Marketing Awards.


Having celebrated with Arriva last year for our collaborative work with them in their Make me smile campaign it was an absolute pleasure to be able to do the same again this year. This time around Arriva Trains Wales bagged the award for their “Cheaper by the Dozen” campaign, for work promoting their Mobile Multi-Flex app.


Cheaper by the Dozen and the Mobile Multi-flex app


Presently available via the Arriva Trains Wales website, the Mobile Multi-flex app offers customers the opportunity to buy tickets anytime and anywhere, while also offering a discounted price targeted at customers that don’t quite fit in the seasonal or day ticket brackets. Customers are able to purchase a pack of 12 tickets between any two places in the Cardiff and Valleys region via the app for a discounted price.


Award Winning Marketing


The campaign was of course heavily mobile focused, as smart-phones were the buying route for the product. As part of the brief Hello Starling therefore helped Arriva target mobile-savvy train and bus users by advertising across Facebook, targeted networks and Wales Online. Some targeted local press and backlit Out of Home advertising also supported this marketing activity. Arriva were very happy with the work we did on the campaign and saw a fantastic return on their investment.


We thoroughly enjoyed our time at the Canmol Awards this year. As headline sponsors it was a great privilege to present awards and be a part of such a prestigious evening. Visit our previous blog for our run down of the evening.


We love hearing from ambitious marketers and businesses like Arriva. If you think you could benefit from working with us then don’t hesitate to get in touch! Give our friendly team a call or pop us an email by visiting our contact page.


By Paul Gregson