Knowing your audience -the media planner's gift
Jason Isaacs (AKA Lucius Malfoy) once spoke on Front Row about the inherent…
Media planning for frequency versus reach
Media plans should reach the right people, the right amount of times. When that…
An exclusive interview with Santa
We have to admit to being (happily) surprised when Santa Claus’ agent…
Re-evaluating media plans has never been so important
Cast your mind back to when audiences had little choice. When changing the…
The role of the brief and why it’s so important.
The role of the brief and why it’s so important. You’ve decided you need to run…
When's a good time to start advertising again?
If you were wondering when to start planning your next campaign the answer was…
Should you keep advertising during the lockdown?
We’ve talked about how different media is being affected by COVID-19 - but what…
Can YouTube stars teach brands something about marketing?
Zoella? Tanya Burr? Jim Chapman? Never heard of them? Well, you can bet…
What a good media agency should be doing right now.
What should media agencies be doing for their clients right now?…
Coronavirus and Advertising: How will different media be affected?
Obviously there’s a lot of uncertainty at the moment but, the good news is, in…