media planning knowing your audience

Knowing your audience -
the media planner's gift

Jason Isaacs (AKA Lucius Malfoy) once spoke on Front Row about the inherent…


Should your media plan deliver reach or frequency?

Media planning for frequency versus reach

Media plans should reach the right people, the right amount of times. When that…


santa interview

An exclusive interview with Santa

  We have to admit to being (happily) surprised when Santa Claus’ agent…


thinking outside the box Re-evaluating media plans has never been so important

Re-evaluating media plans has never been so important

Cast your mind back to when audiences had little choice. When changing the…


The role of the brief and why it’s so important.

The role of the brief and why it’s so important.

The role of the brief and why it’s so important. You’ve decided you need to run…


When's a good time to start advertising again?

When's a good time to start advertising again?

If you were wondering when to start planning your next campaign the answer was…

Should you keep advertising during the lockdown?

We’ve talked about how different media is being affected by COVID-19 - but what…

YouTube marketing Zoella

Can YouTube stars teach brands something about marketing?

  Zoella? Tanya Burr? Jim Chapman? Never heard of them? Well, you can bet…


Simple brand design

What a good media agency should be doing right now.

What should media agencies be doing for their clients right now?…


What is media planning?

Coronavirus and Advertising: How will different media be affected?

Obviously there’s a lot of uncertainty at the moment but, the good news is, in…