Customer Profiling

The Importance of Audience Profiling

  As media planners, we will help you reach your target audience, whoever…


The role of the brief and why it’s so important.

The role of the brief and why it’s so important.

The role of the brief and why it’s so important. You’ve decided you need to run…


Media planning vs. Media buying

Media planning vs. Media buying

  Let’s first acknowledge that the title sets up a contrast where in…


Should your media plan deliver reach or frequency?

Media planning for frequency versus reach

Media plans should reach the right people, the right amount of times. When that…


thinking outside the box Re-evaluating media plans has never been so important

Re-evaluating media plans has never been so important

Cast your mind back to when audiences had little choice. When changing the…


Newspapers becoming old news?

Are newspapers becoming old news?

Are newspapers becoming old news? We are over halfway through 2020. Tiger King…


Brecon Carreg 48

Why investing in OOH is still worthwhile

It's fair to say that the lockdown has created challenging market conditions…


When's a good time to start advertising again?

When's a good time to start advertising again?

If you were wondering when to start planning your next campaign the answer was…

Should you keep advertising during the lockdown?

We’ve talked about how different media is being affected by COVID-19 - but what…

YouTube marketing Zoella

Can YouTube stars teach brands something about marketing?

  Zoella? Tanya Burr? Jim Chapman? Never heard of them? Well, you can bet…