They say a picture is worth a thousand words, but you can definitely create a picture with fewer than that.

‘In the late summer of that year we lived in a house in a village that looked across the river and the plain to the mountains. In the bed of the river there were pebbles and boulders, dry and white in the sun, and the water was clear and swiftly moving and blue in the channels.’

— A Farewell to Arms (Ernest Hemingway)

Hemingway knew it and we do too.

With even simple, short syllables you can create a whole world on a page.

We love words.

They’re often underestimated (after all, most of us have been writing in one way or another since we first picked up a crayon), but when used right and used well they are powerful.

We write a range of things here from carefully crafted, character-limited social media copy, through radio and video scripts, to web copy and articles. Our writing is integrated into everything we do, media and design, creative and strategic; it helps hold it all together.

Find out a bit more about all the different things we write below.

If you need a few or a few thousand words get in touch today.

Radio is a really exciting place to write creatively. It has its own challenges that make it unique: How do you bring a message alive in just audio? How do you do it in just 30 seconds (or 40)? How can the ad cut through the rest of the noise? (Literally.)

These challenges are what make it fun to create something in this space. The answers are different for different adverts, but you can make it easier by starting with a clear message to convey to your audience and by knowing who that audience is! That’s a pretty good start for most adverts.

When done right, radio ads are one of the most effective (and cost-effective) mediums available (see here for more).

We craft the script(s) with you. We get them certified for broadcast, we get them produced, recorded and ready to air.

Let’s get started.

Advertorials are stealth ads.

They’re articles with a core message – promoting the opening of a new pub, for example, or alerting people to a charitable cause.

We say they’re stealth ads because their core aim is to be read and, as you may not be surprised to hear, people’s attention needs more than a sales message to keep them reading. You need good content. So that’s what advertorials aim to deliver; a marketing message, shrouded in good content to get audiences’ attention and their shares.

Advertorials tell a story rather than telling you what to do. So if they’re written well, they work well. And we’ve written a few good ones.

Give us a shout to find out more.

Articles are articles. They’re a passage of writing on a topic, any topic really. And the article has come to cover a wide array of pieces of writing, from blogs to listicles.

As advertisers, we have to become experts and ambassadors for all of our clients. In our time we’ve learnt about the legal system, the world of hospitality, animal welfare, football, mineral water, Welsh Water, property development, education and a thousand other things.

To advertise we have to know as much as we can about the field in which you operate, it’s important and also pretty fun. We’re always learning.

In turn, this means we can write many things on many topics and we love doing it.

Content is king in a discerning digital marketplace. So, honest, creative, engaging articles are a powerful force in raising your profile within your marketplace and beyond. However, audiences are becoming ever more canny, so the content needs to be well crafted and delivered in the right way. Poor, overly salesy messages either get lost in the noise or ignored by audiences who can spot an advert from a terabyte away.

And that’s what we do. If you need an article, some creative content, get in touch.

Social media looks easy. Even Trump manages it. Just about.

And it can be, to a certain extent. You write some things, you find a funny gif, stitch on a few emojis and you’re away.

When it comes to ads, though, it’s a little trickier. Often, you have to deliver a lot of information via a very restricted word-count, while grabbing the right eyes, clicks and more from a huge audience.

So it has to look good [link to digi ad design page] but the words are just as important. They need to be (as all ads should be) clear, concise and compelling.

The restrictive nature of social media copy almost makes them one of our favourites to write, because it forces writers to be even more creative. You have to think outside the box when the box is that small and it can deliver some pretty great results.

If you need some social media ads, get in touch!

Without a good website, all the clever advertising in the world could fail!

Your online presence needs to be on point as this is where many campaigns lead audiences – whether it’s a dedicated landing page or a whole website your web-presence exists at the heart of your brand and needs to look, sound and feel like the marketing you’re putting out into the world.

So a good design is important, as are the words. Sometimes all your website needs is a couple of tweaks, some good advice and the odd comma. Sometimes it’s a complete rewrite.

One of the things we love most about our job is all of the different things we get to learn. Other industries, topics, subjects, specific idiosyncrasies, company histories, a bit of science here and there, politics and a thousand other things.

Every time we work with a client we get to learn as much as we can about them and their field to properly do our jobs. It’s vital when writing for a website. As the home to all of your content it needs to be as informative and expert as it is well-written.

We take your guidance, we research and develop the tone of voice with you, then we write it.

If you’d like us to take a look, Say Hello today.

Video is vital to modern advertisers, from TV, through cinema and VOD to social and YouTube, it’s the main way audiences consume content. And if your advert doesn’t count as good content you’re unlikely to break through and get the results you need.

And that’s why it’s important to start your video right. And the birth of every great video is a great script.

And that, amongst other things, is what we do.

To produce videos we work with a combination of other talents like a videographer, editor and (when the project calls for it) a full production team.

Whatever your project we’ve got it covered. Want a fancy video? Say Hello today.