Digital Advert Design

Digital advertising, two words for a whole lot of stuff.

There’s a huge helping of formats from single image and video, up to interactive slideshows and playable ads – and that’s just Facebook.

To create the right digital advert for the right space you need to know your audience and what story you want to tell them.

If you’re talking to GCSE students and the story you’re telling is one of an exciting future and career opportunities, bold, engaging Instagram or Snapchat adverts would suit your campaign.

If you’re looking to reach older audiences with greater disposable income and a love of animal charities you’re better off with sympathetic imagery or short, affecting video content deployed on Facebook.

There’s a thousand combinations of story and audience. Many campaigns will be similar, but no two will be quite the same. Just as every story takes on a life of its own, so too will your campaign.

We work with clients to create not just the best adverts, but the right adverts.

Talk to us about digital ad design, say hello!

Want to know more about Digital Advertising?

Website Design

Your website is (what your audience will see as) your organisation’s home (or your shop window).

And your home says a lot about you. If it’s cluttered, messy and is full of cats people may not take you seriously.

So it really needs to reflect who you are and how you want your audience to see you.

And that’s where we come in. We design good looking, functional websites of all kinds from specialised advertising campaign sites to e-commerce sites and full company websites.

Websites are a combination of form and function, we can help you develop ideas of how the website will work and design it so it looks beautiful and, in theory, works brilliantly. To put this into practice we’ll work with on of a handful of developers (the developer depends on the project). Wonderful, incredibly brainy people who speak in ones and zeros and who we’ve worked with loads in the past.

Together we create the dream home for your business.

If you need a new website, an update, or you’d just like some free advice. Say hello today.

Video Production

The core content of the modern, digital realm. The medium with the highest engagement across all social media.

Video is vital to modern advertisers, from TV, through cinema and VOD to social and youtube, it’s the main way audiences consume content. And if your advert doesn’t count as good content you’re unlikely to break through and get the results you need.

And that’s why it’s important to start your video right. And the birth of every great video is a great script.

And that, amongst other things, is what we do.

To produce videos like this we work with a combination of other talents like a videographer, editor and (when the project calls for it) a full production team.

Whatever your project we’ve got it covered. Want a fancy video? Say Hello today.

Logo Design

Organisations, particularly if they’re young and aspiring, tend to put a lot of pressure on their logo (or ‘brandmark ‘brand visual’, ‘brand face’, ‘squiggly company image’, call it what you’d like).

Many expect it to tell their whole story, sell their offer, build instant brand affinity, gain them a huge following and a couple of handfuls of other magical things.

It’s important, but it’s never going to reach these heights.

Most of the things people expect from a logo come from other sources; great customer service, a brilliant product or service, a long history of careful PR, developing valuable content, staying true to a core brand personality and, of course, brilliant advertising.

The logo is just your audience’s reference point for all of it. The swoosh, the smiley face, the golden arches that remind people of all of the stuff that makes you recognise that logo in the first place.

Of course, the logo has to be good and you have to put thought into its design, a lot of thought, but the important thing is not to expect the world from a symbol. Even some of the greats started off a little ropey and none have stayed the same for the lifetime of the brand. It will be the same for you, as you change and grow your logo will evolve and develop to mirror who you are and who you want to be.

So let’s get your logo right, but don’t worry about it being the definitive final face of your brand. Think of it as the chubby-cheeked first phase, as you grow and learn you’ll shed the puppy fat and your logo will evolve organically and we’ll be there to help.

If you want a logo, or just want to know more about how to make one, say hello!

Branding Design

If advertising is storytelling, branding is character development.

Without good characters, stories are meaningless. And, without solid branding, advertising campaigns can fall flat. We want heroes we can cheer, baddies to hiss and authentic backstories.

And that’s branding, uncovering your brand’s true character and crafting the way that character communicates, feels and looks.

It could be honing a logo, adjusting your tone of voice or a complete rethink and redesign of your brand, whatever it is, before you can understand what you want and what to design, you’ve got to really know your character.

It can sound scary and sometimes brands spend many pounds and even more time trying to figure it out, but it shouldn’t be that difficult.

If you understand a character, really know them, you’ll know instinctively how they’d talk, how they’d behave and look. And so, you’ll know exactly how your brand should look, behave and communicate.

To understand that, or at least start you on the journey, sometimes all it takes is a pencil, some imagination and a character creation sheet.

If you’re thinking about your brand and need some design work, or even some free advice, give us a shout.

Advertising Design

It’s all about telling a great story.

Creating adverts, and advertising campaigns, is all about storytelling. The best way to get the attention of a human being is to tell them a good story.

We can’t get enough of them.

Poets, bards, skälds and minstrels, all of them used to hold a special place in society for their ability to spin a good yarn and today we’ve elevated storytellers, the Spielbergs and Rowlings of this world, to even greater heights.

People know, instinctively, when they’re getting a good story. When something draws you in, intrigues you, tells you something new and delivers a message, you’ve experienced a good advert.

It could be on the radio, in print, on a billboard, through video or a thousand other mediums.

Our job is to take the distilled message clients have, a result they want to achieve, and turn it into something relatable to audiences and not all audiences all of the time, but specific groups of people some of the time, depending on the project.

It’s tricky and takes a lot of work, but it’s a lot of fun too.

Creative Content

They say a picture is worth a thousand words, but you can definitely create a picture with fewer than that.

‘In the late summer of that year we lived in a house in a village that looked across the river and the plain to the mountains. In the bed of the river there were pebbles and boulders, dry and white in the sun, and the water was clear and swiftly moving and blue in the channels.’

— A Farewell to Arms (Ernest Hemingway)

Hemingway knew it and we do too.

With even simple, short syllables you can create a whole world on a page.

We love words.

They’re often underestimated (after all, most of us have been writing in one way or another since we first picked up a crayon), but when used right and used well they are powerful.

We write a range of things here from carefully crafted, character-limited social media copy, through radio and video scripts, to web copy and articles. Our writing is integrated into everything we do, media and design, creative and strategic; it helps hold it all together.

Find out a bit more about all the different things we write below.

If you need a few or a few thousand words get in touch today.

Radio is a really exciting place to write creatively. It has its own challenges that make it unique: How do you bring a message alive in just audio? How do you do it in just 30 seconds (or 40)? How can the ad cut through the rest of the noise? (Literally.)

These challenges are what make it fun to create something in this space. The answers are different for different adverts, but you can make it easier by starting with a clear message to convey to your audience and by knowing who that audience is! That’s a pretty good start for most adverts.

When done right, radio ads are one of the most effective (and cost-effective) mediums available (see here for more).

We craft the script(s) with you. We get them certified for broadcast, we get them produced, recorded and ready to air.

Let’s get started.

Advertorials are stealth ads.

They’re articles with a core message – promoting the opening of a new pub, for example, or alerting people to a charitable cause.

We say they’re stealth ads because their core aim is to be read and, as you may not be surprised to hear, people’s attention needs more than a sales message to keep them reading. You need good content. So that’s what advertorials aim to deliver; a marketing message, shrouded in good content to get audiences’ attention and their shares.

Advertorials tell a story rather than telling you what to do. So if they’re written well, they work well. And we’ve written a few good ones.

Give us a shout to find out more.

Articles are articles. They’re a passage of writing on a topic, any topic really. And the article has come to cover a wide array of pieces of writing, from blogs to listicles.

As advertisers, we have to become experts and ambassadors for all of our clients. In our time we’ve learnt about the legal system, the world of hospitality, animal welfare, football, mineral water, Welsh Water, property development, education and a thousand other things.

To advertise we have to know as much as we can about the field in which you operate, it’s important and also pretty fun. We’re always learning.

In turn, this means we can write many things on many topics and we love doing it.

Content is king in a discerning digital marketplace. So, honest, creative, engaging articles are a powerful force in raising your profile within your marketplace and beyond. However, audiences are becoming ever more canny, so the content needs to be well crafted and delivered in the right way. Poor, overly salesy messages either get lost in the noise or ignored by audiences who can spot an advert from a terabyte away.

And that’s what we do. If you need an article, some creative content, get in touch.

Social media looks easy. Even Trump manages it. Just about.

And it can be, to a certain extent. You write some things, you find a funny gif, stitch on a few emojis and you’re away.

When it comes to ads, though, it’s a little trickier. Often, you have to deliver a lot of information via a very restricted word-count, while grabbing the right eyes, clicks and more from a huge audience.

So it has to look good [link to digi ad design page] but the words are just as important. They need to be (as all ads should be) clear, concise and compelling.

The restrictive nature of social media copy almost makes them one of our favourites to write, because it forces writers to be even more creative. You have to think outside the box when the box is that small and it can deliver some pretty great results.

If you need some social media ads, get in touch!

Without a good website, all the clever advertising in the world could fail!

Your online presence needs to be on point as this is where many campaigns lead audiences – whether it’s a dedicated landing page or a whole website your web-presence exists at the heart of your brand and needs to look, sound and feel like the marketing you’re putting out into the world.

So a good design is important, as are the words. Sometimes all your website needs is a couple of tweaks, some good advice and the odd comma. Sometimes it’s a complete rewrite.

One of the things we love most about our job is all of the different things we get to learn. Other industries, topics, subjects, specific idiosyncrasies, company histories, a bit of science here and there, politics and a thousand other things.

Every time we work with a client we get to learn as much as we can about them and their field to properly do our jobs. It’s vital when writing for a website. As the home to all of your content it needs to be as informative and expert as it is well-written.

We take your guidance, we research and develop the tone of voice with you, then we write it.

If you’d like us to take a look, Say Hello today.

Video is vital to modern advertisers, from TV, through cinema and VOD to social and YouTube, it’s the main way audiences consume content. And if your advert doesn’t count as good content you’re unlikely to break through and get the results you need.

And that’s why it’s important to start your video right. And the birth of every great video is a great script.

And that, amongst other things, is what we do.

To produce videos we work with a combination of other talents like a videographer, editor and (when the project calls for it) a full production team.

Whatever your project we’ve got it covered. Want a fancy video? Say Hello today.