Privacy Policy

Who we are

We inform you that the website www.hellostarling.com (the “Website”) is operated by Hello Starling. We are an advertising agency that specialises in media planning, buying, and graphic design and branding services. You may obtain further information on Hello Starling in the section “About us” of the Website or by sending an e-mail to the following e-mail address hello@hellostarling.com.

“You” and “Your” means you as the user of our Website.

This privacy policy (“Privacy Policy”) is intended to inform You how we gather, define, and use Your Information (as defined below). This Privacy Policy, and our separate Terms of Use and our Cookies Policy, make up our Website “Terms and Conditions”.

Access to and use of the Website by You implies Your full acceptance of the Website Terms and Conditions. In this regard, if You access and use the Website You agree to comply with the provisions indicated in the mentioned legal documents. The provision of the Website service is limited to the period during which You are connected to the Website or to any of the services provided via the same. Therefore, You must read this Privacy Policy carefully each time You intend to use the Website, since it may undergo changes.

Your personal information shall be held and used in accordance with the Personal Data Protection Law (the “Legislation”). If You want to know what information we collect and hold about You, please write to us at hello@hellostarling.com.

Hello Starling is the data controller of the personal data that we will collect from You.

What personal data we collect and why we collect it

When You visit our Website You may provide us with personal data in a number of ways, among others:

  • by completing a data collection form on our Website or
  • by corresponding with us by email, in which case we may retain the content of Your email messages together with Your email address and our responses.

Furthermore, by accessing the Website we may also collect information about Your computer, including where available Your IP address, operating system, and browser type of Your computer, for system administration.

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Cookies

Similar to other commercial websites, our Website uses a technology called “cookies” and web server logs to collect information about how our Website is used.

Our website uses its own cookies and third-party ‘cookies’ in order to offer a better service. Cookies are small data files that are sent and stored on the device from which our website is accessed (mobile phone, personal computer, tablet or connected TV) making it easier to use.

Cookies help us to improve the quality of our service by allowing us to compare, remember, control and understand how users navigate through the web, identifying what users find useful and what is not, thus improving the navigation process.

The cookies used by our website do not harm your computer. They are only useful to improve the services offered. Some of them are strictly necessary in order for the website to function properly (technical and personalisation cookies) and other cookies serve to improve performance and user experience (analysis, advertising, and behavioural advertising cookies).

The user has the option to allow, block, or remove installed ‘cookies’ on your computer by setting your browser options installed on your computer. When cookies are disabled, some available services may no longer be operational.

The process to disable cookies is different in each browser, but it can usually be carried out through the menu.

This website uses both session, temporary and permanent ‘cookies’. Session cookies store data while the user accesses the web and expires when the browser is closed; while permanent cookies store data in the terminal to be accessed and used in more than one session. They usually expire after a period of time which can range from two months to two years.

Our website uses Google Analytics, a web analytics service provided by Google, Inc., a Delaware company whose main office is at 1600 Amphitheatre Parkway, Mountain View (California), CA 94043, USA (“Google”). Google Analytics uses ‘cookies, which are text files placed on your computer, to help the website analyse how users use the website. The information generated by the cookie about your use of the website (including your IP address), will be transmitted to and stored by Google on servers in the United States. Google will use this information in order to keep track of your use of the website, compiling reports on website activity, and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties when required by law, or where such third parties process the information on behalf of Google. Google will not associate your IP address with any other data held by Google.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

Please remember that when You use a link to go from our Website to another website, our Privacy Policy is no longer in effect. This Privacy Policy does not reflect the privacy practices of those third-party sites. Please bear in mind that we are not responsible for the privacy and data processing of other websites. Your browsing and interaction on any other website, including websites that are linked to ours, is subject to that website’s own rules and policies. We recommend that You read the privacy and data processing policies of other websites that You may visit using the link on our Website or in any other manner.

Who we share your data with

We do not share your data with any third parties or those within our business that do not have a genuine business need to have access to that data.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Personal data and information we collect from You may be transferred to and stored at a destination outside the European Economic Area (“EEA”). All the previous will be in accordance with Legislation. Furthermore, we will take all steps reasonably necessary to ensure that Your Information is treated securely and in accordance with this Privacy Policy

Your contact information

We inform You that You may exercise at any time Your rights of access, rectification, cancellation and objection to the processing of Your personal data by sending a written notice, attaching a photocopy of a document evidencing Your identity, to the following address: Aaron McManamon, GDPR Compliance Lead, Hello Starling, Tramshed, D, Pendyris Street, Cardiff, CF11 6BH.


Terms & Conditions

Hello Starling
(“Hello Starling’)

Registered address:
Tramshed Tech,
D, Pendyris Street,
Cardiff, CF11 6BH

Definitions and interpretation
1.1 In these Terms the following definitions apply:
Contract the contract between Hello Starling and the Customer for the supply of Services in accordance with these Terms and the Order Form;
Customer means any person firm or company to whom Hello Starling supplies Services;
Data Protection Legislation the UK Data Protection Legislation and any other European Union legislation relating to personal data and all other legislation and regulatory requirements in force from time to time which apply to a party relating to the use of personal data (including, without limitation, the privacy of electronic communications).
Intellectual Property Rights (“IPR”) means all copyright and related rights, design rights (whether registered or unregistered), patents, rights in trade marks (whether registered or unregistered), business names, goodwill and the right to sue for passing off, database rights, rights to use, and protect the confidentiality of, confidential information and any other intellectual property rights (including all similar or equivalent rights or forms of protection in any part of the world), in each case whether registered or unregistered and including all applications and rights to apply for and be granted, renewals or extensions of, and rights to claim priority from, such rights and all similar or equivalent rights or forms of protection in or relating to the Works created by Hello Starling in the course of performing the Services.
Order Form means the document issued by Hello Starling setting out (1) a description of the Services (2) the Price (3) any other relevant matters.
Price means the price for the Services as set out on the Order Form;
Services means the services to be provided by Hello Starling to the Customer in accordance with the Terms and as set out on the Order Form;
Terms means the standard terms set out in these terms and conditions of business.
1.2 Any changes to these Terms are valid only if agreed in writing between Hello Starling and the Customer.
1.3 Unless authorised in writing by Hello Starling, employees’ or agents’ representations concerning the Services are not valid.
1.4 Any error or omission in any sales brochure, quotation, price list, acceptance or offer, invoice or other material issued by Hello Starling (whether typographical, clerical or otherwise) may be corrected by Hello Starling without any liability on the part of Hello Starling.
1.5 Any samples, drawings, descriptive matter or advertising issued by Hello Starling are issued or published for the sole purpose of giving an approximate idea of the Services described in them. They shall not form part of the Contract or have any contractual force.
1.6 If there is any conflict between the Order Form and the Terms, the Order Form shall prevail.
2 Appointment
2.1 The Customer appoints Hello Starling to provide Services in accordance with the Order Form. The Terms apply to the Services set out in the Order Form. Subject to clause 1.2, no other terms will apply to the provision of the Services.
3 The Order Form
3.1 The quantity, quality and description of the Services shall be as set out in the Order Form.
3.2 It is the sole responsibility of the Customer to ensure the Services set out on the Order Form meet its requirements.
3.3 Hello Starling may make changes to the Services in order to conform with any legal requirements or which do not materially affect their quality or performance.
3.4 The Customer shall at its own expense supply Hello Starling with all necessary materials and information required by Hello Starling to provide the Services in accordance with these Terms and ensure that such information is complete and accurate in all material respects. If a failure by the Customer to provide materials or information causes Hello Starling to miss a deadline, the Hello Starling deadline shall be deemed to be extended by the period of the Customer’s delay.
3.5 Hello Starling shall use all reasonable endeavours to meet any deadlines set out on the Order Form but any such dates shall be estimates only and time shall not be of the essence for performance of the Services.
4 Price and Payment
4.1 Hello Starling shall invoice the Customer for the Services as detailed on the Order Form.
4.2 Unless the subject of a genuine dispute, the Customer shall pay the Price within 14 days of the date on a valid invoice (the “Due Date”).
4.3 The Price does not include VAT which the Customer shall pay in addition to the Price at the rate prevailing on the date of the invoice.
4.4 Should the Customer fail to make any payment in full on the Due Date under this Contract, Hello Starling may charge interest on the outstanding amount. Such interest shall accrue on a daily basis at the rate of 8% above the base rate of Barclays Bank PLC from time to time from the due date until the date of payment, whether before or after judgment and may suspend all of its obligations hereunder until payment has been made in full. Hello Starling reserves the right to claim interest and compensation under the Late Payment of Commercial Debts (Interest) Act 1998.
4.5 If, because of a factor beyond the control of Hello Starling, the cost to Hello Starling of providing the Services increases, Hello Starling may before delivery increase the Price of the Services.
4.6 The Customer will pay the Price for the Services.
4.7 All amounts due under the Contract shall be paid in full without any deduction or withholding other than as required by law and neither party shall be entitled to assert any credit, set-off or counterclaim against the other party in order to justify withholding payment of any such amount in whole or in part.
4.8 Hello Starling reserves the right to set, remove or alter, without permission of the Customer any credit limits. Hello Starling also reserves the right to monitor the Customers credit rating with various credit bodies and also reserves the right to insure the Customer for any potential debt. Hello Starling reserves the right to request the Customer to pay the Price up front before Hello Starling commences any work.
5 Warranties and indemnities
5.1 Hello Starling warrants to the Customer that it will perform its obligations under this Contract with reasonable skill and care. All other warranties are expressly disclaimed to the fullest extent permitted by law.
5.2 Hello Starling shall not be liable to the Customer (whether in contract, tort, including negligence and breach of duty, or otherwise at law) for any:
5.2.1 indirect or consequential loss; and/or
5.2.2 loss of profits, revenue or goodwill of the Customer.
5.3 Hello Starling does not exclude any liability which cannot legally be excluded, including liability for death or personal injury if caused by its own negligence or for fraud. Subject to this and clause 5.2 above:
5.3.1 Hello Starling’s total liability to the Customer arising out of or in connection with this Contract is limited to the Price; and
5.3.2 Hello Starling shall not be liable in any way in respect of any failure, delay or defect in the supply or use of the Works created by Hello Starling in the course of performing the Services which is caused by the supply or specification by the Customer of unsuitable material or content.
5.4 It shall be the responsibility of the Customer to ensure that the Works comply with all local laws (whether consumer, public or civil), regulations and codes in all countries in which use is intended. It shall also be the Customer’s responsibility to ensure that the Works carry all disclaimers, warnings and public information which any competent lawyer of the Customer in any of the relevant jurisdictions would advise. Accordingly the Customer agrees to indemnify and hold harmless Hello Starling and Hello Starling’s agents and employees from any liability, cost, loss, damages award, sum payable by way of settlement or other expense of any kind (including reasonable legal fees) arising from any claim, demand or action alleging that the Works or use of them are contrary to any law, code or regulation in that country.
5.5 It shall be the Customer’s responsibility to ensure that all domain names used in connection with the Works are wherever practicable properly registered and do not infringe any third party rights.
6 Termination
6.1 Either party may terminate this Contract immediately by notice in writing if the other party:
6.1.1 commits a material breach of any of the Terms (including without limitation late payment) and, if such breach is capable of remedy, fails to remedy the breach within 30 days of receiving notice from the terminating party specifying the breach and requiring the breach to be remedied;
6.1.2 enters into liquidation whether compulsorily or voluntarily (otherwise than for the purposes of a solvent amalgamation or reconstruction);
6.1.3 becomes insolvent;
6.1.4 ceases or threatens to cease to carry on business;
6.1.5 compounds or makes any voluntary arrangement with its creditors;
6.1.6 is the subject of a notice of appointment of an administrator, or a notice of intention to appoint an administrator or liquidator;
6.1.7 is unable to pay its debts as they fall due;
6.1.8 takes any step or action in connection with its entering into administration, having a receiver appointed over its assets; or
6.1.9 takes or suffers any similar action due to debt or if the equivalent of any of the events described at clause 6.1.2 to 6.1.9 inclusive under the law of any jurisdiction occurs.
6.2 The expiry or termination of the Contract for any reason shall not affect any rights and/or obligations:
6.2.1 accrued before the date of termination or expiry; or
6.2.2 expressed or intended to continue in force after and despite expiry or termination.
6.3 The Customer shall not, following the termination of the Contract for any reason, represent itself as being connected with Hello Starling.
6.4 On termination of the Contract, all outstanding unpaid invoices shall become immediately payable and in respect of Services supplied but for which no invoice has been submitted, Hello Starling shall submit an invoice which shall be payable by the Customer immediately on receipt.
6.5 Unless a rejection fee has been agreed in advance, the Customer shall have no right to terminate the Contract, allege breach of contract or seek any cancellation, reduction or repayment of the Price on the basis of the style or composition of the Works.
7 Confidentiality
7.1 In this clause 7, confidential information means all technical, commercial and financial information, product information, trade secrets, know-how and all information relating to the plans, intentions, market opportunities, transactions, affairs and/or business of a party and its associated companies and/or its or their customers and/or suppliers (“Confidential Information”);
7.2 Each party shall keep secret and confidential all Confidential Information of the other and shall not (and shall procure that its employees and/or officers shall not) copy, use or disclose any such information to any third party, other than as may be necessary to comply with its obligations under these Terms.
7.3 The obligation of confidence shall not apply where the Confidential Information:
7.3.1 is required to be disclosed by operation of law;
7.3.2 was in the possession of the recipient prior to disclosure by the other party without restriction on disclosure or use;
7.3.3 is subsequently acquired from a third party without being in breach of and not subject to any obligation of confidence;
7.3.4 is or becomes generally available to the public through no act or default of the recipient; or
7.3.5 is disclosed on a confidential basis for the purposes of obtaining professional advice.
7.4 This clause 7 shall continue in force notwithstanding the expiry or termination of the Contract, whatever the reason for such termination.
8 Intellectual Property Rights
8.1 Ownership of the IPR in or arising out of the Works (other than the IPR in any materials provided by the Customer) shall remain vested in Hello Starling and the Customer shall not obtain any rights therein unless and until any assignment or other disposition of the IPR is agreed between the parties in writing.
8.2 Hello Starling hereby grants the Customer, or shall procure the grant to the Customer, of a royalty free, fully paid up, exclusive, non-transferable worldwide licence, coming into effect on payment in full of all of the invoices in connection with the Services, to use the Rights in the Works to the extent necessary to make use of the Works for the purposes as contemplated by this Contract. Such licence shall be automatically terminated if the Customer either:
8.2.1 does not pay the Price in full by the Due Date; or
8.2.2 (being a company) passes a resolution for winding up (otherwise than for the purpose of a solvent amalgamation or reconstruction) or a court makes an order to that effect;
8.2.3 (being a partnership or other unincorporated association) is dissolved or (being a natural person) dies; or
8.2.4 becomes or is declared insolvent or convenes a meeting of or makes or proposes to make any arrangement or composition with is creditors; or
8.2.5 has a liquidator, receiver, administrator, administrative receiver, manager, trustee or similar officer appointed over any of its assets; or
8.2.6 ceases, or threatens to cease, to carry on business.
8.3 The Customer shall not sub-license, assign or otherwise transfer the rights granted in clause 8.2.
8.4 The Customer grants Hello Starling a fully paid up, non-exclusive, royalty free, non-transferable licence to copy and modify any materials provided by the Customer for the term of the Contract for the purpose of providing the Services to the Customer.
8.5 Where the Works are supplied to the Customer on computer disks or other electronic storage method, then Hello Starling remains the owner of this storage media and reserves the right to require immediate return of them.
9. Data Protection
 

9.1

Both parties will comply with all applicable requirements of the Data Protection Legislation. This clause 9 is in addition to, and does not relieve, remove or replace, a party’s obligations or rights under the Data Protection Legislation. In this clause 9, Applicable Laws means (for so long as and to the extent that they apply to Hello Starling) the law of the European Union, the law of any member state of the European Union and/or Domestic UK Law; and Domestic UK Law means the Data Protection Legislation from time to time in force in the UK and any other law that applies in the UK.
9.2 The parties acknowledge that for the purposes of the Data Protection Legislation, the Customer is the controller and Hello Starling is the processor.
9.3 Without prejudice to the generality of clause 9.1, the Customer will ensure that it has all necessary appropriate consents and notices in place to enable lawful transfer of the personal data to Hello Starling for the duration and purposes of the Contract:
(a) process that personal data only on the documented written instructions of the Customer unless it is required by Applicable Laws to otherwise process that personal data;

(b) ensure that it has in place appropriate technical and organisational measures, reviewed and approved by the Customer, to protect against unauthorised or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data, appropriate to the harm that might result from the unauthorised or unlawful processing or accidental loss, destruction or damage and the nature of the data to be protected, having regard to the state of technological development and the cost of implementing any measures (those measures may include, where appropriate, pseudonymising and encrypting Personal Data, ensuring confidentiality, integrity, availability and resilience of its systems and services, ensuring that availability of and access to personal data can be restored in a timely manner after an incident, and regularly assessing and evaluating the effectiveness of the technical and organisational measures adopted by it);

(c) ensure that all personnel who have access to and/or process personal data are obliged to keep the personal data confidential; and

(d) not transfer any personal data outside of the European Economic Area unless the prior written consent of the Customer has been obtained and the following conditions are fulfilled:

(i) either party has provided appropriate safeguards in relation to the transfer;

(ii) the data subject has enforceable rights and effective legal remedies;

(iii) Hello Starling complied with its obligations under the Data Protection Legislation by providing an adequate level of protection to any personal data that is transferred; and

(iv) Hello Starling complies with reasonable instructions notified to it in advance by the Customer with respect to the processing of the personal data;

(e) assist the Customer, at the Customer’s cost, in responding to any request from a data subject and in ensuring compliance with its obligations under the Data Protection Legislation with respect to security, breach notifications, impact assessments and consultations with supervisory authorities or regulators;

(f) notify the Customer without undue delay on becoming aware of a personal data breach;

(g) at the written direction of the Customer, delete or return personal data and copies thereof to the Customer on termination of the agreement unless required by Applicable Law to store the personal data; and

(h) maintain complete and accurate records and information to demonstrate its compliance with this clause 9 and immediately inform the Customer if, in the opinion of the Supplier, an instruction infringes the Data Protection Legislation.

9.4 Either party may, at any time on not less than 30 days’ notice, revise this clause 9 by replacing it with any applicable controller to processor standard clauses or similar terms forming part of an applicable certification scheme (which shall apply when replaced by attachment to the Contract
10 General
10.1 Time is not of the essence in relation to the performance of the obligations of Hello Starling under this Contract.
10.2 Notices between the Customer and Hello Starling relating to these Terms shall be in writing. Notices shall either be delivered personally or sent by first class post to their registered office or principal place of business. Notices if delivered by hand shall be treated as received when delivered, if sent by first class post 48 hours after posting, if sent by air-mail post 72 hours after posting.
10.3 These Terms, the Order Form and any other changes to the Terms agreed in writing between Hello Starling and the Customer pursuant to clause 1.2 are the entire agreement between the Customer and Hello Starling and replace all previous agreements, promises, assurances, warranties, representations and understandings between them, whether written or oral, relating to the same subject matter. Each party acknowledges that in entering into the Contract it does not rely on and shall have no remedies in respect of any statement, representation, assurance or warranty that is not set out in the Contract.
10.4 Neither the Customer nor Hello Starling shall be in breach of the Contract nor liable for delay in performing, or failure to perform, any of its obligations under the Contract as a result of circumstances which are beyond its reasonable control, provided that as soon as is reasonably practicable it gives notice to the other party. For these purposes, acts or omissions by the employees, sub-contractors, developers, agents and representatives of either party are within that party’s control.
10.5 Unless these Terms provide otherwise, nothing in it creates a partnership or employment relationship between the Customer and Hello Starling or makes one party the agent of the other.
10.6 Hello Starling may at any time assign, mortgage, charge, subcontract, delegate, declare a trust over or deal in any other manner with any or all of its rights and obligations under the Contract but the Customer may not assign, transfer mortgage, charge, subcontract, delegate, declare a trust over or deal in any other manner with any or all of its rights and obligations under the Contract but under it without the prior written consent of Hello Starling.
10.7 The Customer and Hello Starling confirm that they do not intend any third party to have the right to enforce any provision of the Contract under the Contracts (Rights of Third Parties) Act 1999 or otherwise.
10.8 If any provision or part provision of the Contract is found under the laws of any jurisdiction to be invalid, illegal or unenforceable, it shall be deemed modified to the minimum extent necessary to make it valid, legal and enforceable. If such modification is not possible, the relevant provision or part-provision shall not affect the validity, legality or enforceability of the rest of the Contract.
10.9 All terms of this Contract which by their nature ought to survive termination will continue to be effective after this Contract has expired or been terminated.
10.10 Notwithstanding the licence described in clause 9 above or any other disposition of the IPR agreed between the parties, Hello Starling shall have a continuing right to use the Works for the purpose of advertising or otherwise promoting Hello Starling’s work. The Customer shall unless otherwise agreed mark all design work supplied as part of the Works with the phrase: “Design by Hello Starling” (or appropriate as agreed) in a suitable place. Hello Starling reserves the right to request the non-appearance or removal of this credit in any particular case. The Customer shall comply with any such request within 30 days, but shall not thereby be obliged to make changes to material already produced or published.
10.11 A waiver of any right or remedy under the Contract or by law is only effective if given in writing and shall not be deemed a waiver of any subsequent right or remedy. A failure or delay by a party to exercise any right or remedy provided under the Contract or by law shall not constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict any further exercise of that or any other right or remedy. No single or partial exercise of any right or remedy provided under the Contract or by law shall prevent or restrict the further exercise of that or any other right or remedy
10.12 The laws of England and Wales shall govern this Contract and any dispute or claim arising out of or in connection with its subject matter or formation. The Customer and Hello Starling agree to submit any dispute or claim arising out of or in connection with the Contract or its subject matter or formation to the exclusive jurisdiction of the courts of England and Wales.


Our Work

Netball Tots

Branding & Illustration

HorseWorld

Sale Advert

Brecon Carreg

Pure by Nature

Cardiff City

We are One

Felin Fach

Branding

Dwr Cymru

One Last Breath


Blog

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There are two types of Christmas advert and even a Scrooge can’t avoid them.

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Celebrating a night of great marketing as headline sponsors

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Mobile continues to drive the market & print remains in demand.

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Whether you are excited about the new football season or not, this rebrand is something to celebrate.

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Commercial radio reclaims top spot over BBC in Q2

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Being realistic about the way our industry portrays women

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Showcasing the best marketing campaigns across Wales

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Brexit boosts print circulation figures and traffic to news websites

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Making a brand look like another brand is a tactic that serves several purposes.

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What brands need to know about earned, owned and paid media

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Why both sides of the argument have a point, and why they both, ultimately, want the same thing.

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We welcome Craig, our newest member, to the Hello Starling family

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Number of digital listeners at home moves past half way mark

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After a positive start to 2016, national newsbrands enjoy another strong period

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360 degree videos as an advertising format.

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We confirm our place at Wales’ biggest business expo

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The Argument For Better Branding (and Less Coffee)

Providing the rationale for new branding and package design

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How mobile is finally coming good on its promise

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The creation of a trustworthy brand

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UK ad spend reaches five year high according to new report.

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The art of writing by hand and its benefits in brand design

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Taking a look at a medium that delivers for brands and consumers alike.

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Why less isn’t always more when it comes to design

3 reasons to reconsider your next minimal design project.

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Giving and receiving evaluation of design is an artform in itself. Here is our take on how to do it.

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Mobile adverts used to be (whisper it) a bit rubbish. What changed?

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Hello Starling get active for Active April and Llamau

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The differences between crowdsourced design and professional design.

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Does ‘big data’ have a future?

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Revolution or evolution? When a refresh makes more sense than a rebrand.

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Why being impartial matters so much to a media planner

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The need to move on from extreme flat design

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Fill out this super quick website survey for the chance of winning a £50 Amazon voucher!

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Why brands should consider creating an ideal customer profile (or two)

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Why and when best to use verbal and visual design

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Countdown to the Guardian Changing Media Summit 2016

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We run down the latest National Readership Survey for Print and Digital Data results for January – December 2015.

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How do brands keep up with a smartphone society?

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Independent in print closes & Trinity Mirror to launch new tabloid

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The print Independent is being shut down. Does it matter, should we care?

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60 titles see an increase in circulation in the latest ABC figures for magazines

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A brief introduction to an increasingly important method of audience targeting.

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Text needs to be designed, not just written.

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Why the indie magazine scene has exploded and what it means for brands.

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Print figures hold strong while online falters

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Why irrational design might be the rational approach

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How the new European data protection regulation could affect advertising.

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How to tell the story of a brand visually.

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Our Design & Branding team tell us their predictions for the year ahead

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A strong month for the Times and the quality market as a whole

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They keep the rain off, show when the next bus is due and offer a consistently excellent space for your brand.

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What we want to know about you.

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Now we can all advertise on Instagram, why should we?

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The absolute core essentials of creating a brand identity for beginners.

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Why we call radio the ‘friendly format’, and what that means for brands.

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Mobiles prove a real engine of growth while print magazine format remains strong.

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Double the success for Arriva Trains Wales at the Canmol Awards 2015

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How to ensure billboard design is as effective as possible.

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ABC National Newspaper Summary: October 2015

Has October brought light at the end of the tunnel for newspaper circulations?

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Hello Starling at the Canmol Awards 2015

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Ever more choice for the consumer means ever more choice for brands too

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The benefits of testing design

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Hello Starling headline sponsors of the Canmol Awards 2015

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The perils and possibilities of targeting an older audience

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The RAJAR listening data for the 3rd quarter of 2015 have just been released. As always, we take a look at the standout figures.

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What the exclusion zone is and why we want to stay out of it

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It remains a great format, but what is the realistic future of print?

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Communicating ethics through brand design

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How will the new Facebook emoticons shape advertising?

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ABC National Newspaper Summary: September 2015

The latest consumer results for the national newspapers

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Why we use ad blockers and what the industry needs to do about it

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Why print has such a strong future (and why you may struggle to read till the end)

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What makes for a cool brand?

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The NME magazine went free last week in a landmark move. We ask what this means and can “Free” be successful?

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What does long lasting design mean in the 21st century?

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How the mobile world is changing the media plan

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When unique design means anything but.

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Headline figures and analysis of the latest NRS PADD release.

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How the modern brand was born

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Reacting to the latest ABC consumer magazine results

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Why brand design needs to be authentic to be effective.

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Brands need new understanding and age old truths to reach millennials.

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Reasons (and favourites quotes) for keeping things simple.

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RAJAR data release time! Let’s take a look at the stand out information.

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Getting your priorities right

Defining true value for money

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The psychology of fonts and the messages they carry

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A look at what context means to advertising.

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There are good reasons to rebrand and then there are plain bad reasons for a rebrand…

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Why psychographics should be a part of your customer profiling.

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A flyer is an inexpensive and effective way to grab attention. But how do you make your flyer stand out from the crowd?

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Is Spotify as good for brands as it is for music lovers?

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Ever looked at a design and wondered how it works so well as a whole?

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Think that out of home advertising is only for big brands? Think again.

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How bad design helps us create good.

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“A budget is telling your money where to go instead of wondering where it went.” Dave Ramsey

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What makes a logo trustworthy?

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What makes cinema adverts so effective?

No other format is so good at both dinosaurs and adverts…

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What brand design can learn from the Slow movement

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An overview of the benefits of advertising on Facebook

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Making it easier to sell.

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We frequently recommend taxi advertising as part of a media plan. Here is why.

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Why advertisers have to work to engage, wherever the advert.

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The link between brand identity and brand equity

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Make it easier for the customer to buy

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A look at the latest radio listening figures

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How and when bright colour works

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Personalised TV advertising

Google is bringing personalised TV ads to you, one Fiber set at a time.

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Introduction to picking paper stock

The right paper for the right job

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Another path for branded content

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Why the Microsoft Edge logo design works

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The Second Screen and the ‘battle for eyeballs’.

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We ain’t afraid of no ghosts…

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Not sure whether your organisation needs a rebrand? We can help!

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How TV and out of home advertising can complement each other.

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Advertising poster design

Poster design that looks good and gets the message across.

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Failure to integrate is not an option.

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When brand design goes bad

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Questions to ask when choosing an advertising agency

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Doing justice to the contents of the package.

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Why media planners need to constantly re-evaluate media plans.

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Design and Branding for Schools

Why branding for schools matters and how to make sure it is effective.

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The Cost of Media

Why working out the cost of media matters so much

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Black and White Design

When black and white brand design makes sense

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Every brand needs to begin somewhere: start small, think big.

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The Future of Advertising Agencies

What will advertising agencies look like in the future?

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The Politics of Twitter

Why politicians use Twitter (and why they shouldn’t).

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Hello Starling at the Cardiff Life Awards

It may not be the Oscars…but we’ll be sure to take a team selfie regardless!

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Been in a coma for the last twenty years? You might want to print this page off (your eyes probably aren’t used to screens), and take ten…

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ABC National Newspaper Summary: February 2015

Insight into the latest data report from ABC, looking at the print circulation figures of British newspapers throughout February 2015.

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Why brands need innovative media campaigns

Declining print figures and what brands need to do about them.

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Is an over-reliance on data damaging creativity in marketing?

Marketing departments need to retain their creative impulse and make it work with data. Here is why.

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The best brands in the UK?

What, if anything, can be made of the ‘Superbrands’ list?

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Native Advertising in the News

Native advertising: the battle lines

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The latest NRS PADD figures, combining print and online readership figures for UK newsbrands across the last 12 months allow our media team to…

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Whisper it, but sometimes dull design makes perfect sense.

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ABC Online: January 2015

Insight into the performance of online newsbrands in January 2015.

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Leadership in an SME or in a big business – are they different?

Our own James Robinson booked to host a Leadership Cafe on Thursday 19th February.

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How TV and advertising are changing (and staying the same).

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Trust and digital advertising

More and more money is devoted each year to online advertising. Understandable, given that we all live on the internet and it is able to provide…

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Retro Design for Brands

The strengths and weaknesses of retro design

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How has Social Media Changed Design?

What has social media got to do with design?

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We’re getting ready for the biggest media event of the year!

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The latest RAJAR figures (Oct-Dec 2014) revealed and explained.

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Supporting Leadership in the Private Sector

We are sponsoring the ‘Leadership in the Private Sector’ category at the Leading Wales Awards 2015.

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How vloggers are engaging millennials everywhere and beating marketers at their own game.

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Giving people the option of turning down your advert.

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ABC Online: December 2014

Insight into the performance of online newsbrands in December 2014.

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Our take on the marketing campaign that’s traded six-packs for cellulite and is inspiring woman across the UK to get active.

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Why focus groups get in the way of innovative design.

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What does 2015 hold for advertising on internet radio?

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Save The Nightshelter

The campaign to support the Nightshelter in Cardiff and how you can help.

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TEDx Cardiff and Hello Starling join forces

Hello Starling is sponsoring the TEDxCardiff event on March 28th 2015 (and we’re buzzing about it).

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Short form video adverts

Should brands consider short form video adverts?

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Media Trends of 2015

Taking a look ahead at media trends for 2015

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Hello Starling’s 2014: A year in review

A look at some of our 2014 highlights – from award winning clients to Millennium Stadium action.

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What does ergonomic design look like?

How ergonomic design affects the aesthetics of design

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Design trends for 2015

What will the world look like in 2015?

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Multiple screen advertising today and tomorrow

Multiple screen advertising is big and is going to get bigger. Here is how.

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ABC National Newspaper Summary: November 2014

Insight into the latest data report from ABC, looking at the circulation figures of British newspapers throughout November 2014.

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‘Audiences not Platforms 2.0’

Audiences not Platforms 2.0. Game changer or media hype?

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S4C wins ‘Best consumer marketing campaign for a drama series’ at C21 Media International Drama Awards.

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NRS PADD Oct 2013 – Sept 2014

The latest NRS PADD figures, combining print and online readership figures for UK newsbrands across the last 12 months allow our media team to…

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The future of billboards

Are billboards staid and static or a medium for the 21st century?

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Authentic brand design

Authentic brand design matters because authenticity matters.

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The media mix made simple

Getting to grips with the media mix

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Advertisers advertising their advertising agency.

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