Undeniably, one of the most important creative decisions you will make when developing branding designs will be choosing a colour scheme. It’s easy to underestimate the power of colour, but as any clued up designer will tell you, colour evokes emotion. When someone sees your logo, the colours used will influence how they perceive the personality of your brand.
Let’s refer to the rainbow.
Red
Think: Force, urgency, passion
Feel: Active, empowered, impulsive
Orange
Think: Energising, friendly, inviting
Feel: Stimulated, warm, cheery
Yellow
Think: Joy, fresh, alive
Feel: Creative, youthful, optimistic
Green
Think: Ethical, balance and growth
Feel: Trusting, natural, harmonic
Blue
Think: Secure, committed, stable
Feel: Safe, clear, confident
Purple
Think: Mysterious, abundance, royalty
Feel: Prosperous, sensual, luxurious
Black
Think: Formal, mysterious, sleek
Feel: Professional, strong, stylish
So how about the guys using multiple colours in their logo designs?
Ebay, Google, Windows.
Well these tend to be multi-service businesses. The use of several colours reflects diversity and inclusivity.
For more input on how to design a great logo check out our top tips here. Or get in touch with us and we’ll arrange a chat with our design team.
