Simplicity is at the heart of a good advert. And the advert at the heart of this campaign was a 30 second television spot.

Arriva wanted a clear, concise, compelling advert to resonate with audience and deliver their message in the most broadly accessible way possible.

The final campaign achieved the highest level of advertising awareness Arriva have achieved since records began.

We used a broad range of media to achieve maximum exposure including cinema adverts, Metro newspaper wraps, online, radio, digital out of home and social media.

All of this media was produced in line with the style and tone of voice of the central television advert.