And the excitement continues!
We’ve just caught wind that Arriva Trains Wales will be joined by another of our rather brilliant clients, S4C, at this year’s CIM Canmol: Wales Marketing Awards. The marketing campaign for TV series Y Gwyll (Hinterland), is one of four finalists in the ‘arts, heritage and creative industries’ category, acknowledging excellence in marketing within the sector.
Having provided the media planning and buying services for the campaign, we are overjoyed to hear that the work has won the attention of those scouting for Wales’ top marketing projects. The national, bilingual campaign combined TV, press, OOH, radio and online advertising and brought in an impressive proportion of new viewers to the Welsh language television channel.
We represent Wales’ leading brands, household names and national treasures with pride here at Hello Starling. When they celebrate, we celebrate. We will certainly have our fingers crossed on October 10th when the winners will be announced!