Last Friday Hello Starling got all dressed up once again for the annual Canmol – Wales Marketing Awards held at Cardiff City Stadium. This event really did showcase the crème de la crème of the marketing world in Wales and was made all the more special by witnessing the reward of great talent and hard work.


All those nominated displayed outstanding marketing work across 2015. Not only did the nominees demonstrate often very creative and ambitious ideas but they backed these ideas up with fantastic planning and execution. As Marketing Director of Yolk Recruitment and Vice Chair of the Wales Board of The Chartered Institute of Marketing, Jade Tambini explained on the night, all those attending the awards should be very proud as the Canmol (CIM) awards, being a chartered board – and therefore presided over and scrutinised by an independent group of some of the very best marketers around – really does represent the very best of marketing in Wales.


The Winners


The night went down fantastically well with selfies and champagne in abundance. Winners included DS Smith for their “One Step away from Zero Waste” campaign, a team that also included the “New Young Marketer of the Year” in Sophia Al Janabi (not to mention a very sweet VT of her colleagues and parents!).


Our design man John Thomas presented the award for “Food, Drink, Retail and FMCG” to Marketing Clarity Ltd for their campaign “Foodie Favourites… Halalified”.


Canmol Marketing Awards 2015


Our friends at the Media Angel picked up a well-deserved award in the “Life Sciences” category for their work for Ty Hafan’s “Legacy” campaign, while Jamjar PR won in “Professional Services” for their work in getting the word out for Pedalcover – an insurer for cyclists.


Best marketing for the “Education & Training” went to Swansea University for their campaign “Where bright futures begin”. This award was particularly well received by myself – a Swansea University graduate always impressed by the marketing work being done by the university.


And last but certainly not least Equinox in partnership with CADW picked up the award for “Arts, Heritage & Creative industries” as well as the “Best of the Best” Exterion media award, for their fantastic “Pack your Imagination” campaign, and (as if Sophia Al Janabi’s win wasn’t enough) Richard Houdmont received a standing ovation for outstanding contribution – not a dry eye in the house!


Of Particular Note


Canmol Marketing Awards 2015

James presenting the award for best in the “Social Economy” category to The Wallich


As James mentioned on the night a campaign that was particularly close to our hearts here at Hello Starling (having had previous contact with the charity) was the Save the Night Shelter campaign. It was a particular privilege therefore for us to present Zoe Westerman and The Wallich the award for “Social Economy” for their fantastic work in raising awareness and profile for the Night Shelter project.


Another fond moment was our client Arriva Trains Wales receiving the award for “Tourism, hotels, leisure, place & destination marketing, travel and transport” for their campaign “Cheaper by the dozen”. This was particularly special for us here at Hello Starling as it is the second year in a row that we have gotten to share in the success of our client Arriva as a result of collaborative marketing activity.


Overall the 2015 Canmol Awards were a fantastic success and a great accolade for all involved. For some tips on how to put yourself in the forefront of the judges (and your target customers) attention for next year – or for some advice on how we might help you achieve this goal – why not get in touch with us today? We’re always happy to discuss your business objectives over a nice cup of coffee!


By Paul Gregson