As you’d expect this is a broad category. It literally means all advertising out in the world.
It’s not just billboards and bus adverts anymore either. There are dozens of screen types now from digital animated screens to billboards with sensors that change to suit the audience.
There are ads on taxis, buses, trains, bikes, and even people. Adverts can be jet washed onto the floor, stencilled onto buildings, or suspended from stadiums. It’s a wide world of opportunity for advertisers and something that adds a lot of value to a campaign.
Out of home advertising works particularly well in alerting audiences to retail messages. Things like ticket sales, offers on food, furniture discounts, whatever it is, if you’re selling it, out of home is usually a good option to raise awareness. You can also track results fairly effectively by using unique discount codes or a specific call to action (CTA) – so if the offer is redeemed in this way you’ll know your audience converted from your outdoor advertising.