Press, despite its reported decline in the last few years, is still a valuable media space for advertisers. Particularly when you take into account the specific audience types to whom the various press titles circulate.
Despite a decline we in the UK still spent a collective £2.7 billion pounds on newspapers in 2020.
However, press means more than just newspapers now. In the advertising world, press titles are often bought as a joint package targeting those reading news the old fashioned way and those getting their news online.