Social advertising’s presence in advertising campaigns gets bigger every year. And for good reason!
Its targeting capabilities are exceptional; the data it provides for every aspect of the campaign, from the device used to gender and age, is invaluable; it’s affordable, we’ve delivered extremely low-budget campaigns for our clients and achieved incredible results. And most of the world uses it. And that’s just Facebook.
LinkedIn is a fantastic tool for B2B advertising. Instagram has an ever-growing youth audience, migrating away from Facebook, so it works brilliantly for advertising brands and products connected with pop culture and campaigns with a strong visual focus. Pinterest offers some exciting opportunities for creativity, Twitter delivers well on creating conversation around a message and Snapchat’s emerging ad platform provides some promising advertising opportunities like location-specific filters for events again engaging a younger audience with exciting creative opportunities. And then there’s TikTok - the fastest growing platform in the world and one that engages audiences in a whole new way.