Whether you love it or hate it, there’s no denying the power of online advertising. It fuels the success of some of the most popular websites we visit daily, from YouTube to TikTok.
If you’re running a business, online ads offer an affordable way to promote your products and services to a global audience. However, the advertising landscape spans various formats and platforms, which can get overwhelming.
So, how does online advertising work?
In short, online promotions work by using digital platforms to display targeted ads to audiences, typically through a bidding system where businesses pay for visibility based on interests and demographics.
From display ads to mobile campaigns, there’s a lot that goes into reaching consumers online.
In this post, we’ll break down how digital advertising works, offering a look at examples of online advertising formats and how they help businesses connect with their target audience.
Let’s dive in!