Halloween brings a golden, (or should we say, ghostly?) opportunity for brands to make the most of the Halloween spirit!
While Halloween is traditionally about scares and surprises, it’s also one of the year’s best times to connect with consumers in fun, creative ways. Here are our seven frightfully effective media planning tips to ensure your Halloween campaigns are anything but unlucky! (expect lots more of these puns as we continue!).
Tap into growing Halloween spend
According to Statista's Halloween Spending Report, Halloween spending in the UK is projected to surpass £710 million this year, as consumers splurge on costumes, decorations, sweets, and everything spooky. Aligning your messaging with this spending trend can help capture the seasonal boost and drive impulse buys.
🎃 Our tip - Create exclusive “spooktacular” bundles or limited-time offers to increase consumer interest and drive impulse buys.
Boost social engagement with hauntingly good content
Social media platforms like Instagram and TikTok see a significant increase in Halloween-themed content every October. Engaging visuals and challenges draw in audiences seeking costume inspiration, DIY decorations, and seasonal fun.
🎃 Our tip - Use Halloween hashtags, experiment with spooky filters, and create engaging challenges to join in on the social fun and amplify your reach.
Make your video ads scarily effective
Video content reigns supreme, especially during Halloween. Consumers enjoy engaging, spooky videos that evoke a sense of the season. From haunted product demos to spine-chilling teasers, video ads are ideal for October’s Halloween buzz.
🎃 Our tip - Lean into humour or suspense to make your videos memorable. Remember, Halloween is all about entertainment, so have fun with your messaging!
Catch the mid-October costume rush
Halloween costumes are among the most popular searches on Google in October, with interest peaking mid-month. Timing paid search campaigns to align with this surge can help capture highly motivated buyers.
🎃 Our tip - Ensure your paid search keywords are in line with trending costumes and themes, whether it’s classic vampires or popular movie characters, staying relevant will keep your ads on target.
Supercharge email open rates with themed campaigns
Halloween-themed email campaigns typically outperform regular emails in October, with higher open and click-through rates. Engaging subject lines and themed designs can significantly improve results.
🎃 Our tip - Include Halloween countdowns and exclusive offers to build excitement and urgency.
Focus on parents
Parents with young children are Halloween’s biggest spenders, according to Mintel. This audience is often responsible for purchasing costumes, decorations, and sweets. Tailoring family-focussed campaigns can help you tap into this audience.
🎃 Our tip - Consider running ads on family-oriented sites or apps and tailoring your messaging to showcase your brand as a part of family-friendly Halloween traditions.
Convert last-minute shoppers with deals
Many Halloween shoppers wait until the final days before Halloween to make purchases. Flash sales, countdowns, and time-sensitive promotions in the final week of October effectively capture these last-minute buyers.
🎃 Our tip - Promote your last-minute deals across social media and email, highlighting the urgency and availability to drive final-stage conversions.
Say Hello today and we'll make sure there are no tricks, just treats this Halloween.
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