They're almost magazine-like
Take a close look at a bus stop advert and you’ll notice the high, magazine-like, production values. They are a quality format for any brand to be associated with.
They're a great campaigning tool
Bus stop posters are a great local campaigning tool. They are on the ground and speak to a local audience – with the added benefit of being cheap enough to alter (and increase relevance) for different locations.
They reach lots of people
National campaigns have the potential to achieve very high levels of reach (the percentage of the population which sees an advert over a given period of time) via the national network of bus stops, particularly given the low cost compared to other high reach formats like TV.
They are uncluttered
They are, in the space of a standard bus stop, exclusive (usually two ads at most share the space). A rarity in your average highly branded urban environment, your brand can ‘own’ the uncluttered space.
They're not stuck in the past
Although bus stops are a traditional OOH format, they aren’t stuck in the past. Digital bus stops in fact are at the very forefront of emerging technology – with Clear Channel having over 2,500 digital OOH bus shelter screens in over 145 of the largest towns and cities nationwide and reaching more than 50% of UK adults.
They are more personal than a billboard, are able to rely on a more captive audience and as a result offer more interaction between digital screen and the smartphone-wielding audience. Measuring ad success is also set to be revolutionised as ‘proof of play’ elements become the norm.
If you'd like to find out how bus stop advertising can deliver the results you're looking for, get in touch with us today.