What is media planning and buying?
If you've ever wondered what media planning and buying is, look no further.
13 August, 2023
Audience versus content
Mass media used to be a thing. But what about now?
03 August, 2023
Good advertising, now and then.
If we don't look back, we could take the present for granted.
26 July, 2023
Superfluous metrics in advertising
Are you in danger of becoming a click-head?
24 July, 2023
How Big Data Contributes to a Media Plan
Unleashing the Power of Information.
12 July, 2023
The importance of audience profiling
Why should you profile your audiences?
29 June, 2023
Media planning for frequency versus reach
Should your media plan deliver reach or frequency?
10 May, 2023
New (media planning and buying) habits!
Doing the same thing and expecting different results is a sign of madness.
02 May, 2023
The benefits of bus shelter advertising
Exploring some of the reasons bus stop advertising makes it onto a media plan.
25 April, 2023
5 Tips for Avoiding Ad Fatigue
Is ad fatigue negatively impacting your campaign performance?
27 March, 2023
EAST - it's more than a direction
The EAST model - what is it and how is it used in media planning and buying?
24 March, 2023
Stereotype the over-50s at your peril
Stereotype this audience and you'll miss out on significant purchasing power.
20 March, 2023
Working in partnership
We’re media planning and buying specialists and that means we’re brilliant at what we do, but campaigns need more than the right media mix. They need designs, videos and messaging. They need great adverts and content.
That’s why we partner and work well with other agencies; PR, creative, production, strategy and more.