The media mix, made simple.
The basic definition of the media mix is a pretty easy concept to understand. Or is it?
16 December, 2021
Advertise More Different
The funky grammar of adland.
22 November, 2021
Get Your Copy Write
Get your digital ad copy on point.
22 November, 2021
Is an over-reliance on data, damaging creativity in marketing?
Why concentrating on data is a huge missed opportunity.
13 November, 2021
Impartiality and media planning and buying
Why wearing rose tinted spectacles can be dangerous in the world of media planning and buying.
10 November, 2021
Radio - it's the friendly format
Radio advertising. Why do we call radio the friendly format?
04 November, 2021
Cinema advertising. Still worth it?
Should cinema advertising have a place on a media plan?
01 November, 2021
Independent magazines and advertising
Is there an indie mag with your name on it?
29 October, 2021
Media planning vs. media buying
Two disciplines, one outcome.
11 October, 2021
Knowing your audience - the media planner's gift
The media planner's gift.
13 September, 2021
A media planning and buying glossary
These are all the terms you need to know to sound like an industry insider.
14 June, 2021
What is media planning?
If you've ever wondered what media planning is, look no further.
01 June, 2021
Working in partnership
We’re media planning and buying specialists and that means we’re brilliant at what we do, but campaigns need more than the right media mix. They need designs, videos and messaging. They need great adverts and content.
That’s why we partner and work well with other agencies; PR, creative, production, strategy and more.