5 reasons to advertise on social media

1.  Specific targeting
 

The first reason to advertise on social media is that it allows for hyper-specific targeting based on specific demographics.

Social media platforms allow you to target audiences by gender, age, location, buying habits, and more.

In turn, this allows you to target customers who are most likely to have an interest in your product or service and are thus more likely to invest in your brand.

Putting your ads in front of the right audiences could generate leads and improve sales while maximising your advertising efforts, and specific targeting allows you to do just that.

2. It boosts brand recognition
 

When you consider the number of social media users, the potential it represents for businesses to boost brand recognition cannot be understated.

These platforms place your brand in front of many prospective customers, as evidenced by the fact that Instagram alone has over 2 billion active users worldwide.

This highlights how many users and prospective customers occupy well-loved social platforms, all of which have the potential to engage with and share a well-targeted advertising campaign.

This exposure helps increase your visibility and brand awareness as an organisation, ensuring that more consumers recognise your brand, what you sell, and why they should care.

3. It provides audience insights

Another reason to advertise on social media is that it provides invaluable audience insights.

In the beginning, it’s good to think of your social ads as a fact-finding mission. When you run a campaign on social platforms, you can gather valuable insights into what ads engage your audience and what ads fall flat.

Armed with this data, you’ll be able to understand what products and services grab their attention and what gets them to convert, among many other details.

This can help you to better future advertising campaigns that resonate with your target audience.

Are you looking to advertise your business on social media? Speak to our team at Hello Starling today.

Our team recognises the power of social media platforms, from LinkedIn to X (Twitter) to Instagram, and how they offer a way to connect with your audience.

Get in touch at 02920440022 or hello@hellostarling.com today to find out more.
 

4. It allows you to track ROI
 

Another reason to advertise on social media is that it allows you to track return on investment (ROI).

On platforms owned by Meta, such as Facebook and Instagram, this is built into Ads Manager.

Ads Manager is highly useful as it allows advertisers to track how their ad budget is performing, analyse return on ad spend and much more.

With these tools, you can view and leverage data in real-time, enabling you to scale well-performing ad campaigns that will generate further results.

5. It’s highly cost-effective

Lastly, social media advertising can be cost-effective when compared to traditional advertising methods.

On average, brands can ‘expect to spend between £0.40 to £2 per click or engagement and £4 to £8 per 1000 impressions’, highlighting how it can be a more affordable alternative to other advertising mediums, such as television advertising.

Although the cost of social media ads can differ depending on many factors, from the time of the year to the chosen social platform, they represent a fantastic opportunity for smaller-sized businesses, helping you to make the most of your ad budget.

What’s more, social media platforms offer a unique way to extend the reach of your ad campaign without the need for additional investment.

When executed and targeted well, they can take on a life of their own, with audiences engaging with and sharing your ad with others, which can do wonders to drive impressions and conversions.