What are the benefits of radio advertising?

1. Radio has a remarkable reach
 

The first benefit of using radio advertising is that radio has remarkable reach.

Thanks to its convenience and friendly format, an astounding ‘nine in ten people (89.6%) in the UK listen to the radio at least once a week’, highlighting how many people are tuning in that could potentially hear your advertisement.

By advertising on the radio, you can reach and target audiences who listen during their commutes, during work hours, or even just to relax and unwind at home.

They don’t call it the anywhere, anytime medium for nothing!
 

2. Radio advertising is cost effective
 

Although radio isn’t seen to be as glamorous as TV ads, it’s often significantly more cost-effective.

This allows you to invest in more frequent ads, even as a smaller business that doesn’t yet have the budget for a television advertisement campaign.

Frequent ads help drive sales and consistently promote your brand, which can significantly impact brand awareness.

What’s more, the production costs of radio ads tend to be lower, allowing you to reach audiences without necessarily having to break the bank.
 

3. Radio advertising boosts brand awareness
 

A key benefit of using radio advertising is that it boosts brand awareness.

Research shows that radio advertising boosts brand awareness by 10%, emphasising why many businesses choose to capitalise on radio advertising still to this day.

Radio allows you to speak to your listeners directly with a message that resonates with them, acting as an invaluable medium to enhance brand visibility and establish trust.

Are you interested in radio advertising? Get in touch with us today.

Our media planning and buying team strategically selects the ideal stations to reach our clients' target audiences, delivering their messages to the right audiences.

Get in touch with our experts on 02920440022 or hello@hellostarling.com today to find out more.
 

4. It allows your brand to stand out from the crowd
 

With the number of brands out there, competition has never been fiercer. However, radio advertising allows your brand to stand out from the crowd.

When compared to other forms of advertising that can cause ad fatigue, radio devotes less than ⅕ of its time to ads, although this can differ depending on the radio station.

Moreover, audiences can listen to your radio ads without the distraction of competing businesses like you would in a magazine with pages full of ads, for instance, which can quickly overwhelm prospective customers.

That said, provided you get your targeting right, your radio advertisement has the potential to stick in your audience’s memory for longer.
 

5. Radio advertising allows selective targeting
 

Last but not least, radio advertising allows for selective targeting.

Advertisers are able to drill down into their target audience with selective targeting. Radio presenters, genres, and the time of day will play a role in determining when your ideal customer will likely be listening to the radio.

Brands can tailor their message to each target audience and direct it to target specific demographics, all whilst taking into consideration psychographics, geographic location, and more.

When you consider how each radio station speaks to a particular niche, with careful consideration, you can ensure that your exact target audience hears your radio advertisement.