How Has Social Media Changed News Coverage?
How Has Social Media Changed News Coverage? A look into Jackie Weaver and the Handforth Parish Council meeting that went viral.
February 10, 2021
Media planning vs. Media buying
Media planning vs. Media buying? It's the unfounded division.
January 11, 2021
Knowing your audience –the media planner’s gift
Looking at the relationship between Hugh Laurie’s British accent and our media planner’s ability to suss out your target audience.
January 8, 2021
Media planning for frequency versus reach
Media plans should reach the right people, the right amount of times. When that isn’t always possible, there’s one question to ask: Should your…
January 8, 2021
Re-evaluating media plans has never been so important
Re-evaluating media plans has never been so important.
November 3, 2020
Are newspapers becoming old news?
2020 continues to make headlines. And it is those headlines that Britain’s newspapers hope will bring back readers and in turn, revenue.
July 9, 2020
Why investing in OOH is still worthwhile
Consumers spend more time out and about today than they did 10 years ago which makes OOH a worthwhile investment
July 6, 2020
The role of the brief and why it’s so important.
It's time to think about the role of the brief and why it’s so important.
July 1, 2020
When’s a good time to start advertising again?
We're all wondering when we can get things moving again but is now a good time to start advertising? We break down the things to consider.
July 1, 2020
Can YouTube stars teach brands something about marketing?
How vloggers are engaging millennials everywhere and beating marketers at their own game.
April 8, 2020
Coronavirus and Advertising: How will different media be affected?
Our predictions and insights into the media landscape during the lockdown.
March 19, 2020
Knowing your audience –the media planner’s gift
Looking at the relationship between Hugh Laurie’s British accent and our media planner’s ability to suss out your target audience.
January 7, 2020
Radio, it’s the friendly format
Why we call radio the ‘friendly format’, and what that means for brands.
December 3, 2019
Lottery and Gambling brands: two sides of the same poker chip?
Some would say, at glance, yes. You put some money down, cross your fingers and dream of the cascade of coins. But the way they’re run and…
September 28, 2018
Career advice from Hello Starling. How not to get a job at Hello Starling.
How NOT to get a job at Hello Starling
August 29, 2018
Gifs in Advertising.
Better than static images. Better than videos. Just better. Want your digital campaigns to engage better with your audience? Want to reach those…
August 10, 2018
Branding for Charities.
Should charities care about branding? The purpose of branding for charities and for commercial organisations is the same: a personality and…
August 9, 2018
Fair Weather Advertising
Several companies have made good use of weather-based marketing in recent years. As data becomes more active and tangible in delivering adverts…
March 27, 2018
Fair Weather Advertising
When the heatwave hits, or the snow falls, marketing efforts can be affected, but can weather changes actually inform campaigns and deliver real…
March 5, 2018
Nike: Local, Global Advertising.
The release of Nike’s ‘Nothing Beats a Londoner’ advert has been a big talking point this week, but what’s their strategy? Our first thought…
February 23, 2018
Nike: Local, Global Advertising.
The release of Nike’s ‘Nothing Beats a Londoner’ advert has been a big talking point this week, but what’s their strategy?
February 23, 2018
Be Storytellers
Advertising is as much about storytelling as about selling, the two should go hand in hand.
January 29, 2018
Just Google it.
People researching purchases online before buying has increased hugely in the last two years, so what does that mean to marketers?
December 15, 2017
Just Google it.
People researching purchases online before buying has increased hugely in the last two years, so what does that mean to marketers?
December 15, 2017
Twitter vs. Facebook
Social media advertising is at an all-time high but, out of the two biggest social sites (not including Qzone, China’s social media giant),…
December 1, 2017
Snapchat advertising
Taking a look into the mobile social media platform built around photo sharing and short form video
September 20, 2017
Audiences Versus Content.
Mass media used to be a thing. The thing in fact. If you hit Saturday night TV with your brand, you were reaching a vast audience – and within…
August 21, 2017
Advertising in Magazines – Still Valuable?
We ask the question as a response to the recent ABC Consumer Magazine report highlighting women’s weeklies suffer double-digit readership…
August 11, 2017
Is this the future of product placement?
Will we soon see Breaking Bad’s Walt sipping Java from a Kenco mug?
August 11, 2017
Colourful Content.
Should charities care about branding? The purpose of branding for charities and for commercial organisations is the same: a personality and…
August 9, 2017
What Does Creativity Mean?
Some of you believe you’re not creative. But we all are. We just need to, well, create. There’s not a single someone who isn’t creative. (That…
August 9, 2017
Colourful content
Value your audience and don’t just add to the grey, give them some colour.
August 9, 2017
Sexism in advertising: still a thing Copy
Being realistic about the way our industry portrays women
February 27, 2017
Black and White.
I am pretty sure he was talking about bringing the world together in racial harmony and not brand design, but Michael Jackson is as good a place…
January 30, 2017
How Brand Design Can Benefit from a Premortem
How to plan for failure (and increase the chances of success)
December 20, 2016
The Two Christmas Adverts (and who they are for)
There are two types of Christmas advert and even a Scrooge can’t avoid them.
December 6, 2016
The CIM Cymru/Wales Marketing Awards 2016
Celebrating a night of great marketing as headline sponsors
November 30, 2016
What the Election Taught us About Facebook Advertising
Ads on Facebook: helping to Make America Great Again!
November 11, 2016
‘The Golden Age of Audio’
Why the future is so bright for advertising on podcasts in the UK
November 4, 2016
Brand Design: Getting Emotional
Why and how brand designers use emotion in their work.
October 18, 2016
Better Ads Online
The Coalition for Better Ads vs. The Acceptable Ads Program vs. the internet
October 12, 2016
Why Logos Are Getting Simpler
Logo design is becoming less complex over time. Why is this the case?
October 6, 2016
Mediatel Future of Newsbrands conference 2016
What does the future hold for the UK’s top newsbrands?
September 30, 2016
Brand and Design: The Burger Symbol
Looking at the evidence, does the burger symbol (ahem) stack up?
September 21, 2016
Print newspaper advertising: glass half-full or half-empty?
“We don’t know what’s around the corner” Katherine Viner Guardian Editor in Chief: Shift 2016
September 15, 2016
Clinton 2016: The Logo Design
In this post we take a look at one element of the visual design behind the Hillary brand.
September 7, 2016
Advertising on the Map
Google are bringing the digital and physical worlds a step closer.
August 31, 2016
NRS PADD July 2015 – June 2016
Mobile continues to drive the market & print remains in demand.
August 26, 2016
We’re looking for bloggers/vloggers
We’re looking for bloggers, vloggers, infographic creators… whatever form of content you excel at, we want you!
August 25, 2016
New brand and design; old Rooney
Whether you are excited about the new football season or not, this rebrand is something to celebrate.
August 23, 2016
Advertising and Augmented Reality
Pokémon is just the beginning: when physical meets virtual.
August 16, 2016
ABC consumer magazine results | January – June 2016
Record highs amid a period of mixed overall results for UK consumer magazines.
August 12, 2016
Sexism in advertising: still a thing
Being realistic about the way our industry portrays women
August 3, 2016
Hello Starling – headline sponsors at the CIM Wales/Cymru Marketing Awards 2016
Showcasing the best marketing campaigns across Wales
July 27, 2016
ABC national newspaper summary: June 2016
Brexit boosts print circulation figures and traffic to news websites
July 22, 2016
Visual Hierarchy in Brand Design
Why visual hierarchy matters in brand design and how we create it.
July 20, 2016
Non-Footballing Reasons Wales are Winning
Fighting talk, winning colours and unbeatable creatures
June 30, 2016
Long Lasting Brand Design
We take a look at an older piece of brand design that is still going strong.
June 29, 2016
Visual Brand Language
A primer on visual brand language and how it is used in brand design
June 17, 2016
Co-Opting Brand Design
Making a brand look like another brand is a tactic that serves several purposes.
June 1, 2016
Earned, Owned and Paid Media
What brands need to know about earned, owned and paid media
May 31, 2016
What does good (and bad) leadership look and feel like to you?
With the Leading Wales Awards approaching, we’re reflecting on our own experiences of being led and being leaders
May 26, 2016
Ad Blocking vs. Ads
Why both sides of the argument have a point, and why they both, ultimately, want the same thing.
May 25, 2016
Meet Craig: Junior Media Planner & Buyer
We welcome Craig, our newest member, to the Hello Starling family
May 24, 2016
RAJAR listening figures Q1 2016
Number of digital listeners at home moves past half way mark
May 20, 2016
ABC National Newspaper Summary: April 2016
After a positive start to 2016, national newsbrands enjoy another strong period
May 20, 2016
Hello Starling join Introbiz network
We confirm our place at Wales’ biggest business expo
May 18, 2016
The Argument For Better Branding (and Less Coffee)
Providing the rationale for new branding and package design
May 17, 2016
How Mobile is Changing Out of Home Advertising
How mobile is finally coming good on its promise
May 12, 2016
Calligraphy in Brand Design
The art of writing by hand and its benefits in brand design
April 27, 2016
Advertising on Podcasts
Taking a look at a medium that delivers for brands and consumers alike.
April 25, 2016
Why less isn’t always more when it comes to design
3 reasons to reconsider your next minimal design project.
April 20, 2016
How to Critique Brand Design
Giving and receiving evaluation of design is an artform in itself. Here is our take on how to do it.
April 14, 2016
How Mobile Advertising Got its Act Together
Mobile adverts used to be (whisper it) a bit rubbish. What changed?
April 12, 2016
We’re getting active for Active April!
Hello Starling get active for Active April and Llamau
April 8, 2016
The Pros and Cons of Crowdsourcing Design
The differences between crowdsourced design and professional design.
April 6, 2016
Brand Refresh vs. Rebrand
Revolution or evolution? When a refresh makes more sense than a rebrand.
March 29, 2016
Impartiality and Media Planning
Why being impartial matters so much to a media planner
March 24, 2016
Guardian top ten talks | The reinvention of marketing – fact or fiction
Countdown to the Guardian Changing Media Summit 2016
March 16, 2016
Hello Starling Website Feedback
Fill out this super quick website survey for the chance of winning a £50 Amazon voucher!
March 16, 2016
The Importance of Customer Profiling
Why brands should consider creating an ideal customer profile (or two)
March 14, 2016
Guardian top ten talks | Twitter and elections
Countdown to the Guardian Changing Media Summit 2016
March 3, 2016
NRS PADD January – December 2015
We run down the latest National Readership Survey for Print and Digital Data results for January – December 2015.
March 2, 2016
ABC National Newspaper Summary: January 2016
Independent in print closes & Trinity Mirror to launch new tabloid
February 23, 2016
Guardian top ten talks | How social media changed everything
Countdown to the Guardian Changing Media Summit 2016
February 17, 2016
The closure of the Independent in print
The print Independent is being shut down. Does it matter, should we care?
February 17, 2016
ABC consumer magazine results | July – December 2015
60 titles see an increase in circulation in the latest ABC figures for magazines
February 16, 2016
Guardian top ten talks | “Media’s role is accountability and empathy”
Countdown to the Guardian Changing Media Summit 2016
February 12, 2016
What is Lookalike Modelling?
A brief introduction to an increasingly important method of audience targeting.
February 10, 2016
RAJAR Figures Q4 2015
We take a look over the RAJAR listening data for the final quarter of 2015
February 8, 2016
Guardian top ten talks | “The future of content is personalisation down to the individual level”
Countdown to the Guardian Changing Media Summit 2016
February 3, 2016
Independent Magazines and Advertising
Why the indie magazine scene has exploded and what it means for brands.
January 30, 2016
Guardian top ten talks | “Marketing industry leaders on the future of agencies”
Countdown to the Guardian Changing Media Summit 2016
January 29, 2016
ABC National Newspaper Summary: December 2015
Print figures hold strong while online falters
January 25, 2016
Guardian top 10 talks | “Digital media, privacy and consumer trust collide”
Countdown to the Guardian Changing Media Summit 2016
January 21, 2016
Irrational and unexpected design
Why irrational design might be the rational approach
January 18, 2016
Data Protection and Advertising
How the new European data protection regulation could affect advertising.
January 8, 2016
Hello Starling Design & Branding predictions for 2016
Our Design & Branding team tell us their predictions for the year ahead
January 6, 2016
ABC National Newspaper Summary: November 2015
A strong month for the Times and the quality market as a whole
December 18, 2015
The Benefits of Bus Stop Advertising
They keep the rain off, show when the next bus is due and offer a consistently excellent space for your brand.
December 15, 2015
Design & branding | Client research and why it matters
What we want to know about you.
December 9, 2015
Brand identity expert in five minutes
The absolute core essentials of creating a brand identity for beginners.
December 1, 2015
Radio: the friendly format
Why we call radio the ‘friendly format’, and what that means for brands.
November 30, 2015
NRS Print and digital data October 2014 – September 2015
Mobiles prove a real engine of growth while print magazine format remains strong.
November 27, 2015
Award winning work: Arriva Trains Wales
Double the success for Arriva Trains Wales at the Canmol Awards 2015
November 20, 2015
Effective Billboard Design
How to ensure billboard design is as effective as possible.
November 17, 2015
ABC National Newspaper Summary: October 2015
Has October brought light at the end of the tunnel for newspaper circulations?
November 16, 2015
Selfies and champagne galore at the Canmol Awards 2015
Hello Starling at the Canmol Awards 2015
November 13, 2015
The fragmentation of TV and what it means for brands
Ever more choice for the consumer means ever more choice for brands too
November 12, 2015
Hello Starling hit the Canmol Awards 2015
Hello Starling headline sponsors of the Canmol Awards 2015
November 6, 2015
How to advertise to older customers
The perils and possibilities of targeting an older audience
November 4, 2015
RAJAR Figures Q3 2015
The RAJAR listening data for the 3rd quarter of 2015 have just been released. As always, we take a look at the standout figures.
October 29, 2015
Avoiding the exclusion zone
What the exclusion zone is and why we want to stay out of it
October 27, 2015
We Like: Adidas ‘Force of Black’
A glimpse at one of our favourite ad campaigns of the moment
October 23, 2015
The (actual) future of print
It remains a great format, but what is the realistic future of print?
October 21, 2015
So long Facebook dislike button > hello emoticons
How will the new Facebook emoticons shape advertising?
October 14, 2015
ABC National Newspaper Summary: September 2015
The latest consumer results for the national newspapers
October 13, 2015
Blocking Ad Blockers
Why we use ad blockers and what the industry needs to do about it
October 9, 2015
What will the Facebook “dislike” button mean for advertisers?
Is it all doom and gloom?
October 7, 2015
In defence of print
Why print has such a strong future (and why you may struggle to read till the end)
October 2, 2015
To Free or not to Free | aka the NME
The NME magazine went free last week in a landmark move. We ask what this means and can “Free” be successful?
September 24, 2015
Good Design is Long Lasting
What does long lasting design mean in the 21st century?
September 21, 2015
Getting mobile with your media plan
How the mobile world is changing the media plan
September 15, 2015
NRS Print and digital data July 2014 – June 2015
Headline figures and analysis of the latest NRS PADD release.
September 1, 2015
Reaching Millennials
Brands need new understanding and age old truths to reach millennials.
August 14, 2015
Why brand design should be kept simple
Reasons (and favourites quotes) for keeping things simple.
August 10, 2015
RAJAR figures: Q2 2015
RAJAR data release time! Let’s take a look at the stand out information.
August 6, 2015
Bad reasons to rebrand
There are good reasons to rebrand and then there are plain bad reasons for a rebrand…
July 23, 2015
Psychographics and your target audience
Why psychographics should be a part of your customer profiling.
July 20, 2015
Flyer Design 101
A flyer is an inexpensive and effective way to grab attention. But how do you make your flyer stand out from the crowd?
July 14, 2015
Closure in logo design
Ever looked at a design and wondered how it works so well as a whole?
July 8, 2015
Out of home advertising for small brands
Think that out of home advertising is only for big brands? Think again.
July 6, 2015
Budgeting and media planning
“A budget is telling your money where to go instead of wondering where it went.” Dave Ramsey
June 25, 2015
What makes cinema adverts so effective?
No other format is so good at both dinosaurs and adverts…
June 17, 2015
The benefits of taxi advertising
We frequently recommend taxi advertising as part of a media plan. Here is why.
June 5, 2015
Reasons to invest in brand identity: #2
The link between brand identity and brand equity
May 26, 2015
Personalised TV advertising
Google is bringing personalised TV ads to you, one Fiber set at a time.
May 14, 2015
How the second screen affects TV consumption
The Second Screen and the ‘battle for eyeballs’.
April 30, 2015
Do we need to rebrand?
Not sure whether your organisation needs a rebrand? We can help!
April 21, 2015
Choosing a media planning and buying agency
Questions to ask when choosing an advertising agency
April 9, 2015
Design and Branding for Schools
Why branding for schools matters and how to make sure it is effective.
March 30, 2015
The Future of Advertising Agencies
What will advertising agencies look like in the future?
March 17, 2015
Hello Starling at the Cardiff Life Awards
It may not be the Oscars…but we’ll be sure to take a team selfie regardless!
March 11, 2015
7 ways the digital age has changed the media landscape
Been in a coma for the last twenty years? You might want to print this page off (your eyes probably aren’t used to screens), and take ten…
March 11, 2015
ABC National Newspaper Summary: February 2015
Insight into the latest data report from ABC, looking at the print circulation figures of British newspapers throughout February 2015.
March 9, 2015
Why brands need innovative media campaigns
Declining print figures and what brands need to do about them.
March 9, 2015
Is an over-reliance on data damaging creativity in marketing?
Marketing departments need to retain their creative impulse and make it work with data. Here is why.
March 4, 2015
NRS PADD 2014 review
The latest NRS PADD figures, combining print and online readership figures for UK newsbrands across the last 12 months allow our media team to…
February 25, 2015
ABC Online: January 2015
Insight into the performance of online newsbrands in January 2015.
February 19, 2015
Leadership in an SME or in a big business – are they different?
Our own James Robinson booked to host a Leadership Cafe on Thursday 19th February.
February 13, 2015
The Future of TV Advertising
How TV and advertising are changing (and staying the same).
February 10, 2015
Trust and digital advertising
More and more money is devoted each year to online advertising. Understandable, given that we all live on the internet and it is able to provide…
February 10, 2015
Hello Starling at the Guardian Changing Media Summit
We’re getting ready for the biggest media event of the year!
February 9, 2015
RAJAR figures: Q4 2014
The latest RAJAR figures (Oct-Dec 2014) revealed and explained.
February 5, 2015
Supporting Leadership in the Private Sector
We are sponsoring the ‘Leadership in the Private Sector’ category at the Leading Wales Awards 2015.
February 4, 2015
What YouTube stars can teach brands about marketing
How vloggers are engaging millennials everywhere and beating marketers at their own game.
February 3, 2015
ABC Online: December 2014
Insight into the performance of online newsbrands in December 2014.
January 23, 2015
We Like: Sport England ‘This Girl Can’
Our take on the marketing campaign that’s traded six-packs for cellulite and is inspiring woman across the UK to get active.
January 22, 2015
Innovative Design vs. the Focus Group
Why focus groups get in the way of innovative design.
January 20, 2015
Internet Radio Advertising in 2015
What does 2015 hold for advertising on internet radio?
January 15, 2015
Save The Nightshelter
The campaign to support the Nightshelter in Cardiff and how you can help.
January 12, 2015
TEDx Cardiff and Hello Starling join forces
Hello Starling is sponsoring the TEDxCardiff event on March 28th 2015 (and we’re buzzing about it).
January 9, 2015
Hello Starling’s 2014: A year in review
A look at some of our 2014 highlights – from award winning clients to Millennium Stadium action.
December 17, 2014
What does ergonomic design look like?
How ergonomic design affects the aesthetics of design
December 15, 2014
Multiple screen advertising today and tomorrow
Multiple screen advertising is big and is going to get bigger. Here is how.
December 10, 2014
ABC National Newspaper Summary: November 2014
Insight into the latest data report from ABC, looking at the circulation figures of British newspapers throughout November 2014.
December 8, 2014
‘Audiences not Platforms 2.0’
Audiences not Platforms 2.0. Game changer or media hype?
December 3, 2014
S4C wins at international media awards
S4C wins ‘Best consumer marketing campaign for a drama series’ at C21 Media International Drama Awards.
December 1, 2014
NRS PADD Oct 2013 – Sept 2014
The latest NRS PADD figures, combining print and online readership figures for UK newsbrands across the last 12 months allow our media team to…
November 28, 2014
The future of billboards
Are billboards staid and static or a medium for the 21st century?
November 27, 2014
Authentic brand design
Authentic brand design matters because authenticity matters.
November 24, 2014
Our ATTENTION grabbing advertising campaign
Advertisers advertising their advertising agency.
November 18, 2014
The rise of mobile advertising
Mobile advertising is growing quicker than every other ad sector. Here is why.
November 12, 2014
Our Christmas Card Design Package
We’re offering a one-off, complete Christmas card design package for your organisation.
November 10, 2014
ABC National Newspaper Summary: October 2014
Insight into the latest data report from ABC, looking at the circulation figures of British newspapers throughout October 2014.
November 10, 2014
Business card design in the 21st century
Business cards might be a hangover from paper offices, but we still love them. Find out why and what a good one should look like.
November 5, 2014
The Radio Advertising Riddle
Why is radio advertising so popular with audiences and not with media planners?
November 3, 2014
Form, Function and Bauhaus
The relationship between form, function and the German Bauhaus school.
October 30, 2014
Hello Starling celebrates Living Wage Commitment
“Rewarding a hard day’s work with a fair day’s pay.”
October 29, 2014
Why we love Snapchat adverts
Snapchat ‘needs to make money’ but can it do so without losing users?
October 21, 2014
Best media planning practice for clients
So you’re thinking of working with a media planning and buying agency? Five things to think about.
October 15, 2014
ABC National Newspaper Summary: September 2014
Insight into the latest data report from ABC, looking at the circulation figures of British newspapers throughout September 2014.
October 10, 2014
TV Media Planning and Buying: WRU
A review of our top-performing media work for leading Welsh brand, the WRU.
October 9, 2014
Media Planning and Buying: SA Brain
A review of our media work for longstanding client, Brains, Wales’ leading beer brand.
October 3, 2014
What is cool about Coolbrands?
Why Apple and The Saucy Fish co. are not as different as you might think.
September 30, 2014
NRS PADD figures go mobile
With the NRS now including mobile and tablet consumption data, we’re analysing the impact this has on newspaper and magazine readership…
September 24, 2014
S4C and The CIM Canmol: Wales Marketing Awards
National treasure, S4C, recognised for their marketing excellence.
September 15, 2014
TV Advertising Campaign: Arriva Trains Wales
A look at the recent media and design work we produced for leading Welsh brand, Arriva Trains Wales.
September 11, 2014
ABC National Newspaper Summary: August 2014
A quick overview of the latest data report from ABC, looking at the circulation of British newspapers across the month of August 2014.
September 5, 2014
Arriva Trains Wales up for CIM Canmol: Wales Marketing Award
Creativity and effectiveness recognised.
September 4, 2014
Native advertising lessons
Tips in native advertising from The Onion. Heads up – sense of humour required.
September 1, 2014
NRS PADD July 2013 – June 2014
The latest NRS PADD figures, combining print and online readership figures for UK newsbrands across the last 12 months allow our media team to…
August 29, 2014
Dude, where’s my ad?
We’re pointing you in the direction of that online advert you’ve paid for.
August 13, 2014
ABC National Newspaper Summary: July 2014
A steady month for national newspaper circulation figures across the UK, we sieve through the July ABC results here.
August 11, 2014
Trust and native advertising
Are you thinking about using native advertising to build your brand’s profile? Read this first…
August 8, 2014
Is it time to rename your brand?
Helping those who didn’t get it quite right the first time around.
August 5, 2014
Advertising and journalism in free-to-view news
We’re exploring how some newsbrands are attempting to make money whilst avoiding paywalls.
July 17, 2014
ABC National Newspaper summary: June 2014
Analysis on the latest figures from ABC, looking at the circulation figures of UK newspapers throughout June.
July 14, 2014
How (some) newspapers are benefiting from paywalls
We’ve been exploring the various ways in which paywalls are having an impact on online newspapers. This piece looks at the potential gains…
June 25, 2014
Meet Kath: Campaigns Administrator
Hello Starling’s go-to-girl for campaign assistance, office supplies and a cheery disposition.
June 23, 2014
ABC Online Newspaper summary: May 2014
With the leading newsbrands consistently drawing in massive audiences and smaller titles seeing dramatic growth throughout May, online news…
June 20, 2014
Walmart: Brand Evolution
Walmart, the world’s largest public corporation, has reinvented their “look” more times than Madonna. We’re browsing…
June 17, 2014
A new format for the 21st century
What is the format that all others hang on – the one that has the most consumers (still) and the one that is generating the most…
June 9, 2014
ABC National Newspaper summary: May 2014
Analysis on the latest figures from ABC, looking at the circulation figures of UK newspapers throughout May.
June 6, 2014
NRS PADD April 2013 – May 2014
The National Readership Survey (NRS) have just released the latest report combining online and print readership figures of UK newsbrands, from…
June 5, 2014
Media planning and buying services: S4C
Hello Starling provides national broadcaster (and national treasure) S4C with media planning and buying services.
June 3, 2014
Meet Tess: Junior Media Planner and Buyer
The latest addition to the media team and token office gym junkie.
May 30, 2014
ABC Online Newspaper summary: April 2014
ABC figures documenting the performance of online newspapers for the month of April have been released and, as usual, we have taken a look and…
May 29, 2014
April 2014 National Newspaper ABC figures
Comparing the strong performances from popular/mid-market titles and the struggles of quality reads, across the month.
May 9, 2014
Original Brand Design
In this day in age, is it still possible to create original design?
May 7, 2014
Review: Adidas Goes Green Billboard
Adidas use an unconventional outdoor campaign to remind you that you’ve outgrown your old trainers
May 6, 2014
Picking a colour for your branding design
How do you want people to feel when they think of your brand or see your logo?
April 29, 2014
Promotional Design: Theatr Genedlaethol Cymru
A quick peek at our latest design work for Theatr Genedlaethol Cymru
April 28, 2014
Meet Rosa: Business Development Manager
Our newest team member, Rosa, talks us through her career journey to Hello Starling. And claims to be Picasso.
April 25, 2014
Review: #singitkitty from Three Mobile
Brits love – cats, online sharing and 80’s anthems.
April 23, 2014
How to design a (great) logo
I’ve sat down with our design team as they describe the key steps in creating a great logo. And why the average Joe would be best off leaving it…
April 17, 2014
The benefits of radio advertising
We’re tearing off the ‘outdated’ label associated with radio, and exploring the reasons why you’d be wise to consider it in your media……
April 16, 2014
March ABC figures
A look into the ABC figures of March – a refreshingly positive start to 2014.
April 14, 2014
Meet James
James reflects on the past 6 years at Hello Starling. And shows off a bit about the team.
April 11, 2014
Brand Design: FelinFach
A glance into the mind of a designer, have a look at the brand design work we completed for FelinFach.
April 9, 2014
New media, old rules
The impending closure of Nuts (and its website) seems pretty clear cut: everything (and lots more I’m told) that the target audience got from…
April 8, 2014
Branding tips for a small business
We’ve created enough brands for small and growing businesses to be able to recognise good practise when we see it. Not all organisations…
April 7, 2014
How to get a job as a media planner
As the newest addition to our media planning and buying team, we asked Tess Coughlan-Allen to describe her journey into the industry.
March 31, 2014
This media plan, we like.
We review, what we believe to be, an excellent example of a well-crafted media plan (and some entertaining content to boot).
March 28, 2014
Integrated media plan: Time to Change Wales
Insight into the fully integrated media plan we produced for Time to Change Wales, the first national campaign aimed at ending mental health…
March 25, 2014
Advertising, data collection and wearable technology
How could wearable tech affect data collection and advertising?
March 24, 2014
Sportswomen in media and advertising
I am questioning why it is you’d struggle to think of 5 female sport stars featured in advertising.
March 18, 2014
Out of home advertising #like
In our new feature ‘we #like’, we’ll be asking our team to review their favourite recent work. From media planners to…
March 13, 2014
How BIG data contributes to a media plan
We’re defining big data and looking at its role in the art of media planning.
March 12, 2014
Newspaper Readership Survey 2013 Results
Our Media Planning department look at the latest National Readership Survey (Jan-Dec 2013). And take our hats off to the rising popularity of…
March 4, 2014
Concept, packaging design and copy – Sigvaris
Take a look at a recent packaging design project we completed for Sigvaris, global leaders in medical and sports compression wear.
February 28, 2014
Remote in one hand, phone in the other.
We’re looking at the role of mobile devices in TV viewing – and you might be surprised by what we have found.
February 25, 2014
5 Things to look out for in media planning and buying in 2014
Because there just aren’t enough list based blog posts in the world.
February 21, 2014
Advertising in Magazines – A Valuable Expenditure?
We ask the question as a response to the recent ABC Consumer Magazine report.
February 18, 2014
The Media Planner vs. The Designer
We’ve been asking our staff about their current favourite advertisements…In this piece our Head of Media Buying and Planning takes…
February 17, 2014
Insight into the latest ABC figures for Consumer Magazines
We’re turning our critical eye to yesterday’s release from ABC, looking at the success of Consumer Magazines in the second half of…
February 14, 2014
Dec 2013 TV Round-Up
We are looking at the TV viewing figure of December 2013, seeing how the industry faired at the end of the year and where advertisers were…
February 11, 2014
Sky Adsmart
Customised advertising finally making its way to television, allowing advertisers to cherry-pick their audience.
February 4, 2014