The process starts with a conversation – a discussion between the client and the media planner, through which the marketing objectives and the target audience are identified.
Using knowledge and research looking at consumer behaviour, the media planner is then able to select the most effective media platforms through which to reach this target audience.
Furthermore, demographic insight allows the media planner to suss out when and where to advertise.
Radio ads on the morning commute.
A TV spot during Corrie.
Billboards on a busy arterial road.
A double-page spread in TV listings.
Just to name a few.
Our media planners are experienced with various media and communication platforms (keeping abreast of developments) and how different audiences interact with them. They combine creative thinking with factual analysis to decide which media platforms to use, how often and for how long to ensure a brand’s message is delivered to the target audience.